Social Media Manager

Fourth Floor; New York (NY); On-site; USD 80,000 - 95,000; Full time

Job summary

A luxury RTW & Lingerie brand seeks a Social Media & Influencer Manager in NYC. This role drives brand awareness and engagement through strategic social content and influencer relationships. Ideal candidates have extensive experience in social media management and a creative approach to content creation.

Qualifications

• 5+ years of experience in social media strategy for luxury brands.
• 3-5 years working with influencers and negotiating deals.

Responsibilities

• Develop and maintain influencer marketing calendars.
• Set and execute a comprehensive social media strategy.
• Measure and analyze performance of social campaigns.

Skills

Social Media Strategy

Community Management

Influencer Marketing

Creative Content Creation

Data Analysis

Video Editing

Job description

This range is provided by Fourth Floor. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $95,000.00/yr

Direct message the job poster from Fourth Floor

Senior Search Consultant at Fourth Floor, a division of Career Group Companies

Our client a luxury RTW & Lingerie brand is looking to hire a Social Media & Influencer Manager to join their NYC office.

Position Overview: The Social Media & Influencer Manager will play a pivotal role in driving brand awareness, engagement, and revenue growth by strategically managing social content, community and influencer relationships. This role requires a creative and data-driven individual who can seamlessly integrate social content, as well as influencer marketing tactics to drive brand awareness and engagement.

Key Responsibilities:

Strategic Planning and Execution:

• Develop and maintain influencer marketing calendars and social media content plans, ensuring alignment with business priorities, seasonality, trends, and cultural events.
• Set and execute a comprehensive social media strategy to achieve goals such as new user acquisition, customer loyalty, and community engagement.
• Lead the development and launch of new platform strategies and go-to-market plans for existing and emerging social media channels.

Influencer Partnerships Management:

• Manage talent relationships, including outreach, negotiation, and integration into 360-degree marketing initiatives.
• Create tailored marketing briefs for campaigns and partnerships, ensuring timely product deliveries and seamless execution.
• Scale and manage brand ambassador programs using the analytics platform ShopMy.
• Utilize Dash Hudson to collect and analyze data, insights, and trends to inform influencer marketing and social media strategies.

Social Media Content Development:

• Drive ideation and innovation in social media storytelling and content creation to bring the brand's multiple dimensions to life.
• Develop and own the content calendar, coordinating seasonal and weekly product drops and social media campaigns.
• Lead the production of a broad range of content types, including video, still imagery, and animations for use across various social platforms.
• Identify and translate social media trends into unique and brand-aligned concepts.

Community and Campaign Management:

• Create community-building strategies to drive brand awareness and engagement across social channels.
• Coordinate partnerships and giveaways, from brainstorming to execution.
• Measure and analyze the performance of social and influencer campaigns, reporting key metrics and insights to senior management.

Team Collaboration and Support:

• Collaborate with the creative, e-commerce, and digital marketing teams to ensure cohesive and effective marketing efforts.
• Support special marketing initiatives, including assisting with creative briefs, planning, execution, and post-campaign recaps.
• Manage and mentor a social media intern, fostering a collaborative and productive team environment.

Qualifications:

• 5+ years of experience in social media strategy, management, and execution for a luxury, retail, or fashion brand.
• 3-5 years of experience working with influencers, including negotiating social media deals.
• Existing relationships with talent and talent agencies are a plus.
• A deep understanding of the social media landscape and community management.
• Proven track record in running successful social media and influencer campaigns.
• Highly creative with a passion for creating engaging brand content with a strong visual impact.
• Excellent verbal and written communication skills.
• Video editing experience is a plus.
• A positive attitude and desire to excel in a dynamic, fast-paced environment.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Luxury Goods and Jewelry and Retail Apparel and Fashion

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