Senior Social Media Manager

Digital Gaming Corporation; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

Join a leading digital gaming company as a Social Media Manager in New York City. Drive engagement and customer acquisition through innovative social media strategies. Collaborate with a dynamic team to create compelling content across platforms. Enjoy a supportive environment that fosters growth and creativity.

Benefits

Health insurance contribution

Life insurance cover

401K match

Comprehensive learning and development program

Qualifications

• 5+ years in social media role, 1-2 years with a Marketing Team.
• Experience with various social media platforms including Instagram and TikTok.

Responsibilities

• Manage day-to-day programming and scheduling for social channels.
• Execute social media strategy and analyze performance metrics.
• Collaborate with Creative Studio for content creation.

Skills

Social Media Strategy

Copywriting

Project Management

Creativity

Communication

Tools

Adobe Creative Suite

Photoshop

Job description

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At DGC, we have over 130 talented employees around the world who all share some common traits: integrity, a thirst to succeed, a need for excellence and a relentless focus on creating loyalty beyond reason by delivering an experience second-to-none for our customers. Our focus is on the customer, and we foster loyalty by creating a superior gaming experience powered by data-driven insights.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At DGC, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

We are looking for a Social Media Manager with 5+ years of experience to work in our New York City office. The ideal candidate will be able to ideate, implement, and measure a social media and influencer strategy that can be delivered across a variety of social media channels and drive engagement, follower growth, and ultimately customer acquisition. This role will be responsible for assisting in the overall management of DGC’s social media channels. With support from the Marketing team, they will contribute to the impact social media has on the success of the business. This is a collaborative position that also requires a high degree of independent work due to the nature of our small team.

Responsibilities include strategizing, executing, reporting, and analyzing casino and gaming trends and storytelling. To be successful in this role, candidates should be comfortable with publishing and copywriting posts in a timely manner. They should have a basic understanding of the real-money gaming and social casino landscape and its always-on content approach.

What you’ll be doing

• As part of your role, your responsibilities will include:
• Assist with the day-to-day programming, scheduling, and copywriting for all social channels.
• Primary support: Instagram and Snapchat, with the goal of expanding to TikTok.
• Secondary support: Twitter, Facebook, and YouTube.
• Creation and execution of the social media strategy with assistance from Creative Studio.
• Ideate and concept weekly content for all casino brands.
• Support our Creative Studio team with design briefing.
• Work with graphic designers, illustrators, and motion designers to ensure social graphics and videos are created in a timely manner.
• Develop and maintain the tone of voice on our channels, while leveraging it to differentiate from competitors in the category.
• Create new ways to weave material and conversation into our daily social programming.
• Leverage sponsorship collateral, such as ticket giveaways.
• Execute our influencer marketing strategy by identifying, recruiting, negotiating with and managing creators to generate high-performing content and meet campaign objectives
• Manage reporting to track KPIs and benchmarks for all social media channels and provide recommendations for optimization.
• Flexible with working non-traditional hours. For example, work hours outside of Monday – Friday, 9 am – 5 pm EST, and the possibility of work on holidays (i.e., Thanksgiving or Christmas Day).
• This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

• The necessary skills that we require for this role include:
• 5+ years working in a social media role.
• 1-2 years working with a Marketing Team.
• Experience posting for a brand or media outlet including but not limited to Facebook, Twitter, Instagram, TikTok, Snapchat, and YouTube.
• Experience executing a social media strategy daily, includes managing editorial calendars, posting schedules, creative reviews, and content brainstorms.
• Adobe Creative Suite proficiency, extended knowledge of Photoshop a plus.
• Must be an independent, strategic, and creative thinker who is a strong team player and willing to take on additional responsibilities, as necessary.
• Organized taskmaster.
• Demonstrated project management.
• Meticulous attention to detail.
• Ability to think outside of the box, be innovative, adaptable, and able to come up with creative solutions to changing business challenges.
• Ability to work in a fast-paced, ever-changing environment.

Physical Demands: while performing the duties of this job, the employee should be able to:

• Regularly talk and hear.
• Sit for long periods and reach with hands and arms.
• Lift up to 25 pounds, stand, and walk.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioral competencies. Along with the below behavioral competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at DGC and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programme give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Health insurance contribution.
• Life insurance cover.
• 401K match.

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 22 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Gambling Facilities and Casinos, Marketing Services, and Social Networking Platforms

Referrals increase your chances of interviewing at Digital Gaming Corporation by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

Tuition assistance

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