Social Media Manager

Nombase Education; Manhattan Beach, Northern (CA, KY); Hybrid; USD 65,000 - 95,000; Full time

Job summary

Nombase Education is seeking a hands-on Social Media Manager to own daily content across Instagram and TikTok. You will shoot, edit, and tailor short-form content that matches the brand’s playful, irreverent voice and stays current with platform trends.

You’ll collaborate with the team to engage the community, develop creator relationships, and drive content that supports product launches and campaigns. Strong writing and native content instincts are essential.

Qualifications

• 2–4+ years managing organic social media, ideally for a consumer brand (food/beverage or CPG a plus)
• A strong eye for content — can shoot and edit short-form video that feels native to each platform
• Excellent writing skills and a sense of humor; comfortable being funny and a little irreverent without losing the brand
• Deep fluency in social culture and platform trends
• Self-starter who can own a channel end to end in a small, fast-moving team
• Experience with social scheduling/analytics tools

Responsibilities

• Own the day-to-day and weekly content calendar across Instagram, TikTok, and other priority platforms
• Plan, shoot, and edit organic content (in-feed, Reels/TikToks, Stories) that reflects Harken’s fun, deadpan, in-on-the-joke voice
• Stay on top of trends, sounds, and formats, and adapt them quickly for Harken
• Be secondary ‘face of brand’ to social community
• Film and engage founder on content
• Manage community engagement — replying to comments and DMs in Harken’s voice
• Identify and build relationships with creators, brand ambassadors, and fans for organic amplification
• Monitor social conversation and flag opportunities or issues to the team
• Support paid social and campaign concepting alongside the Creative Director and marketing leadership
• Coordinate social coverage for launches, events, and trade shows
• Partner with the ecommerce team to align social content with harkensweets.com and retailer.com pushes
• Track channel performance and content KPIs, and share regular reporting with clear takeaways
• Use performance data to continually refine content strategy

Skills

Social media management

Content creation

Video editing

Wrtiting & humor

Trend awareness

Self-starter

Scheduling/analytics tools

Job description

• Own the day-to-day and weekly content calendar across Instagram, TikTok, and other priority platforms
• Plan, shoot, and edit organic content (in-feed, Reels/TikToks, Stories) that reflects Harken’s fun, deadpan, in-on-the-joke voice
• Stay on top of trends, sounds, and formats, and adapt them quickly for Harken
• Be secondary ‘face of brand’ to social community
• Film and engage founder on content

Community & Engagement

• Manage community engagement — replying to comments and DMs in Harken’s voice
• Identify and build relationships with creators, brand ambassadors, and fans for organic amplification
• Monitor social conversation and flag opportunities or issues to the team
• Support paid social and campaign concepting alongside the Creative Director and marketing leadership
• Coordinate social coverage for launches, events, and trade shows (e.g., Expo West, Sweets & Snacks Expo)
• Partner with the ecommerce team to align social content with harkensweets.com and retailer.com pushes

Reporting

• Track channel performance and content KPIs, and share regular reporting with clear takeaways
• Use performance data to continually refine content strategy

Qualifications

• 2–4+ years managing organic social media, ideally for a consumer brand (food/beverage or CPG a plus)
• A strong eye for content — can shoot and edit short-form video that feels native to each platform
• Excellent writing skills and a sense of humor; comfortable being funny and a little irreverent without losing the brand
• Deep fluency in social culture and platform trends
• Self-starter who can own a channel end to end in a small, fast-moving team
• Experience with social scheduling/analytics tools