Social Media Manager

Harken Sweets; Manhattan Beach (CA); On-site; USD 33,000 - 56,000; Part time

Job summary

Harken Sweets is seeking a Social Media Manager to own the organic presence across platforms, planning, creating, and publishing content that sounds like a friend talking about the brand. You’ll work closely with the Founder/CEO and Creative Director to keep content fun, warm, and culturally relevant.

The role is part-time, focused on building word-of-mouth and community engagement from a small, fast-moving team.

Qualifications

• 2-4+ years managing organic social media for a consumer brand (food/beverage or CPG a plus).
• Strong eye for content; shoot and edit short-form video native to platforms.
• Excellent writing skills with sense of humor; comfortable being funny and irreverent while keeping the brand.
• Deep fluency in social culture and platform trends.

Responsibilities

• Own day-to-day and weekly content calendar across Instagram, TikTok, and priority platforms.
• Plan, shoot, and edit organic content reflecting Harken's voice.
• Stay on top of trends and formats; adapt quickly for Harken.
• Be secondary face of brand to social community and film/engage founder on content.
• Track performance and share reporting with clear takeaways; refine strategy.

Skills

Organic social media management

Video shooting & editing

Content writing & humor

Trend awareness

Self-starter

Scheduling/analytics tools

Tools

Scheduling tools & analytics

Job description

• Own the day-to-day and weekly content calendar across Instagram, TikTok, and other priority platforms


• Plan, shoot, and edit organic content (in-feed, Reels/TikToks, Stories) that reflects Harken's fun, deadpan, in-on-the-joke voice


• Stay on top of trends, sounds, and formats, and adapt them quickly for Harken


• Be secondary 'face of brand' to social community


• Film and engage founder on content

Community & Engagement

• Manage community engagement - replying to comments and DMs in Harken's voice


• Identify and build relationships with creators, brand ambassadors, and fans for organic amplification


• Monitor social conversation and flag opportunities or issues to the team


• Support paid social and campaign concepting alongside the Creative Director and marketing leadership


• Coordinate social coverage for launches, events, and trade shows (e.g., Expo West, Sweets & Snacks Expo)


• Partner with the ecommerce team to align social content with harkensweets.com and retailer.com pushes

Reporting

• Track channel performance and content KPIs, and share regular reporting with clear takeaways


• Use performance data to continually refine content strategy

Qualifications

• 2-4+ years managing organic social media, ideally for a consumer brand (food/beverage or CPG a plus)


• A strong eye for content - can shoot and edit short-form video that feels native to each platform


• Excellent writing skills and a sense of humor; comfortable being funny and a little irreverent without losing the brand


• Deep fluency in social culture and platform trends


• Self-starter who can own a channel end to end in a small, fast-moving team


• Experience with social scheduling/analytics tools

Harken is looking for a Social Media Manager to own our organic social presence end to end - planning, creating, and publishing content that builds word-of-mouth and makes Harken feel like a brand you hear about from a friend, not one that’s marketing to you. You'll be the daily voice of Harken across our channels, working closely with the Founder/CEO and our Creative Director to keep content fun, warm, and culturally relevant.

Industry Sectors: Food Company

Job Title: Social Media Manager

Company: Harken Sweets

Employment Type: Part Time

Compensation/Salary: $3,000.00 - $5,000.00 per Month

Location: 800 N Poinsettia Ave, Manhattan Beach, CA, 90266