Manager, Organic Social

Wpromote; El Segundo (CA); On-site; USD 70,000 - 120,000; Full time

Job summary

Wpromote is seeking an experienced Social Media Manager to lead bespoke organic social strategies across platforms for multiple clients. You will own 4–6 client accounts, shaping brand voice, growth, and engagement while crafting content calendars and coordinating campaigns across departments.

The role requires hands-on content creation, including short-form videos, Canva-driven graphics, and platform-native assets, with strong storytelling and analytics to drive performance.

Qualifications

• 3+ years of experience managing organic social for brands across multiple platforms.
• Proven success in managing social for both B2C and B2B industries.
• Hands-on experience creating and editing organic social content, including short-form video and graphics.
• Proficiency in Canva for graphic design and CapCut for short-form video editing.
• Strong understanding of platform-specific creative best practices across major platforms.
• Experience in community management and proactive audience engagement.
• Ability to build full-funnel social strategies rooted in business goals and audience insights.
• Strong written and verbal communication skills with storytelling ability.

Responsibilities

• Partnering with clients to build and lead bespoke organic social strategies across multiple platforms.
• Owning the organic social presence of 4 to 6 clients with accountability for brand voice, growth, and performance.
• Creating social content calendars reflecting brand stories and audience needs.
• Conceptualizing, creating, and editing engaging social-first content including short-form videos and static graphics.
• Collaborating with internal departments to develop integrated campaigns.
• Publishing content across platforms and monitoring real-time performance.
• Engaging audiences through outreach, community management, and social listening.
• Analyzing performance to optimize strategy and reporting results to stakeholders.

Skills

Organic social management

Social content creation

Video editing

Canva design

Social listening

Community management

Client-facing presentations

Campaign analysis

Tools

CapCut

Canva

Sprout Social

Hootsuite

Job description

You Will Be

• Partnering with clients to build and lead bespoke organic social strategies across platforms including Instagram, TikTok, X (Twitter), LinkedIn, Pinterest, Facebook (Meta), and Reddit

• Owning the organic social presence of 4 to 6 clients across diverse industries (B2C and B2B), with direct accountability for brand voice, growth, engagement, and performance

• Creating social content calendars that reflect unique brand stories, audience needs, and timely cultural moments

• Conceptualizing, creating, and editing engaging social-first content, including short-form videos, Reels, TikToks, static graphics, carousels, and other platform-native creative assets.

• Leveraging creative tools such as Canva and CapCut to design graphics, edit videos, and produce high-quality, engaging content tailored to each platform and brand’s unique voice.

• Identifying opportunities for lo-fi, trend-driven, and culturally relevant content that resonates with audiences and supports broader brand objectives.

• Publishing social content across platforms and monitoring real-time performance

• Engaging audiences through proactive outreach, community management, and social listening

• Collaborating with internal departments including Content Marketing, Paid Social, Performance Creative, and Influencer Marketing to develop and execute integrated campaigns

• Monitoring social trends, platform updates, and competitor activities to ensure content and strategy remain up to date and effective

• Analyzing performance to optimize strategy and reporting results to key stakeholders

You Must Have

• 3+ years of experience managing organic social for brands across multiple platforms

• Proven success in managing social for both B2C and B2B industries

• Hands-on experience creating and editing organic social content, including short-form video, static graphics, and platform-native creative assets.

• Proficiency in Canva for graphic design and CapCut for short-form video editing, with the ability to independently create engaging, social-first content.

• A strong understanding of platform-specific creative best practices, emerging content formats, and what makes content engaging across Instagram, TikTok, Facebook, LinkedIn, and other social platforms.

• Demonstrated experience in community management, including proactive audience engagement and crisis management

• Ability to build full-funnel social strategies rooted in business goals, audience insights, and cultural relevance

• Strong written and verbal communication skills with an eye for creative storytelling

• Experience using social publishing and analytics tools such as Sprout Social, Hootsuite, and native platform insights

• Agency experience with ability to handle multiple clients and projects simultaneously with exceptional attention to detail and organization

• Confidence in a client-facing role, including leading presentations, communicating feedback, and managing expectations

Nice-to-Have

• Experience with social commerce features and tools on TikTok and Meta

• Confidence in vetting, sourcing, and managing influencers or creators with an understanding of contracts and usage rights.

• Experience capturing original photo and video content for social media, including on-site content shoots, smartphone filming, and lo-fi production.

• Familiarity with additional creative tools such as Adobe Creative Suite, Instagram Edits, or other mobile-first content creation applications.