Social Media Manager

JohnHart Real Estate; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

JohnHart Real Estate is seeking a Head of Media & Social to lead the strategy, execution, and growth of our entire digital media ecosystem, including brand storytelling for real estate, sports & entertainment, and recruiting initiatives.

You will collaborate with leadership to transform ideas into measurable campaigns, build scalable workflows, and elevate our content across all major platforms. This role demands a builder mindset, data-driven decisions, and a commitment to quality.

Qualifications

• 5+ years leading marketing, media, or social strategy for a brand, agency, or high-growth organization.
• Expert-level experience with Meta Ads Manager.
• Strong experience with Google Ads and YouTube advertising.
• Proven success managing significant advertising budgets with measurable ROI.
• Strong understanding of SEO, AEO, and modern search strategy.
• Experience building multi-platform content strategies.
• Strong understanding of analytics, attribution, and conversion tracking.
• Experience leading creative teams and managing multiple projects simultaneously.
• Excellent copywriting and storytelling abilities.

Responsibilities

• Develop and execute the overall media strategy for the JohnHart family of companies, ensuring every campaign aligns with our long-term vision and business objectives.
• Build systems, processes, approval workflows, and content calendars that allow our media department to operate efficiently and consistently.
• Lead the Creative Team by coordinating with videographers, editors, photographers, designers, writers, freelancers, and agencies.
• Own and grow JohnHart's presence across Instagram, Facebook, LinkedIn, YouTube, TikTok, Threads, and emerging platforms.
• Develop platform-specific strategies instead of reposting identical content.
• Grow our audience through meaningful engagement, storytelling, and consistent execution.
• Develop, manage, optimize, and scale paid advertising campaigns across Meta, Google, YouTube, LinkedIn, and TikTok where appropriate.
• Plan and oversee production of Reels, short-form video, long-form YouTube content, podcasts, and educational content.
• Measure performance and develop dashboards showing audience growth, engagement, traffic, inquiries, lead generation, ROI, and brand metrics.
• Ensure all advertising complies with Fair Housing regulations, DRE rules, MLS policies.

Skills

Meta Ads Manager

Google Ads

YouTube advertising

Analytics

SEO/AEO

Content strategy

Copywriting

Creative leadership

Project management

Campaign ROI

Tools

Adobe Creative Suite

Canva

CapCut

Job description

JohnHart isn't just a real estate company.

We're building a media company that happens to sell real estate.

Every listing. Every podcast. Every event. Every recruiting campaign. Every office. Every company. Every partnership. Every agent. Every client interaction tells a story. Our mission is to ensure that story is told better than anyone else in the industry.

With more than 600 agents, 12 offices across Southern California and Nevada, multiple affiliated companies, and a rapidly growing presence in Sports & Entertainment, Commercial, AI, education, and media, we are looking for someone who can lead the next chapter of our brand.

This is not a traditional Social Media Manager position.

We're looking for a Head of Media & Social—a builder, strategist, marketer, storyteller, and leader who understands that every piece of content should create awareness, build trust, generate business, and strengthen the JohnHart brand.

You'll work directly with our CEO and executive leadership team to transform ideas into campaigns that move people and produce measurable business results.

If your passion is building brands—not simply managing social accounts,we'd love to meet you.

What You'll Own

You will own the strategy, execution, and growth of JohnHart's entire digital media ecosystem.

This includes: JohnHart Real Estate, JohnHart Sports & Entertainment, JohnHart Commercial Real Estate, Recruiting initiatives, Company events, Executive branding, Agent branding, Community initiatives, Podcasts, Educational content, Video strategy, Paid advertising, Organic social media, AI visibility, Website content strategy

Responsibilities

Develop and Lead Our Media Strategy

Develop and execute the overall media strategy for the JohnHart family of companies, ensuring every campaign aligns with our long-term vision and business objectives.

Build systems, processes, approval workflows, and content calendars that allow our media department to operate efficiently and consistently.

Lead the Creative Team

Work alongside our videographers, editors, photographers, designers, writers, freelancers, and agency partners to produce exceptional content.

Provide creative direction from concept through final delivery while maintaining the highest quality standards.

Hold creative projects accountable to deadlines without sacrificing quality.

Own and grow JohnHart's presence across: Instagram, Facebook, LinkedIn, YouTube, TikTok, Threads, Emerging platforms as they develop.

Develop platform-specific strategies instead of reposting identical content everywhere.

Grow our audience through meaningful engagement, compelling storytelling, and consistent execution.

Paid Advertising

Develop, manage, optimize, and scale paid advertising campaigns across: Meta, Google, YouTube, LinkedIn, TikTok (when appropriate)

Responsibilities include: Meta Pixel implementation, Website retargeting, Custom audiences, Lookalike audiences, Interest targeting, Conversion campaigns, Lead generation, Special Ad Category compliance, Budget allocation, Cost-per-acquisition optimization, Continuous A/B testing

Manage significant advertising budgets responsibly while delivering measurable business results.

Develop content that attracts: Buyers, Sellers, Investors, Luxury clients, Commercial clients, Recruiting prospects, Sports & Entertainment clients, Local communities

Plan and oversee production of: Reels, Short-form video, Long-form YouTube content, Podcasts, Agent spotlights, Educational series, Market updates, Event coverage, Recruitment campaigns, Case studies, Written articles, AI-generated content where appropriate

Every piece of content should serve a clear business objective.

Publishing is only the beginning.

Develop distribution strategies that maximize every piece of content across: Organic social, Paid campaigns, Email marketing, Website, Blogs, Community groups, PR opportunities, Internal communications, Recruiting campaigns

Website & Search Visibility

Partner with our web development team to improve: Website content strategy, SEO, AEO (Answer Engine Optimization), Landing pages, Conversion rates, Blog strategy, Case studies, Video integration

Ensure JohnHart remains highly visible across Google Search, AI search experiences, and emerging discovery platforms.

Stay ahead of rapidly evolving AI technology.

Leverage tools such as ChatGPT, Gemini, Claude, Perplexity, and emerging AI platforms to improve workflows, research, content creation, and search visibility.

Help position JohnHart as an industry leader in AI adoption.

Recruitment Marketing

Develop campaigns that make experienced agents want to become part of JohnHart.

Support recruiting through compelling storytelling, agent success stories, educational content, company culture, and brand awareness.

Every campaign should answer one question: "Why JohnHart?"

Event Marketing

Own media strategy before, during, and after company events.

Extend the life of every event through strategic post-event content.

Brand Management

Protect and elevate the JohnHart brand across every touchpoint.

Maintain consistency in: Messaging, Tone of voice, Photography, Video style, Graphic design, Typography, Brand guidelines

Analytics & Performance

Measure everything.

Develop executive dashboards that clearly communicate performance across every major initiative.

Track and report on: Audience growth, Engagement quality, Website traffic, Recruiting inquiries, Lead generation, Campaign ROI, Video performance, Search visibility, Conversion rates, Advertising efficiency, Brand awareness

Turn analytics into actionable business decisions.

Compliance

Ensure all advertising complies with: Fair Housing regulations, DRE advertising requirements, MLS rules, Platform advertising policies

Who We're Looking For

You're not simply a marketer.

You're a builder.

You naturally think about branding, storytelling, psychology, analytics, and distribution every day.

You notice details others overlook.

You obsess over quality.

You believe the first three seconds of a video matter just as much as the final three.

You're as comfortable reading campaign analytics as you are directing a video shoot.

You don't wait to be told what to do.

You identify opportunities.

You bring ideas.

You take ownership.

You believe consistency beats occasional brilliance.

Most importantly, you care deeply about building something people will remember.

Qualifications

• 5+ years leading marketing, media, or social strategy for a brand, agency, or high-growth organization.
• Expert-level experience with Meta Ads Manager.
• Strong experience with Google Ads and YouTube advertising.
• Proven success managing significant advertising budgets with measurable ROI.
• Strong understanding of SEO, AEO, and modern search strategy.
• Experience building multi-platform content strategies.
• Strong understanding of analytics, attribution, and conversion tracking.
• Experience leading creative teams and managing multiple projects simultaneously.
• Excellent copywriting and storytelling abilities.
• Strong project management and organizational skills.
• Portfolio demonstrating measurable growth and successful campaigns.

Preferred Experience

• Real estate marketing, Sports or entertainment marketing
• Luxury branding
• Podcast production
• Photography and videography
• Motion graphics
• Adobe Creative Suite, Canva, CapCut
• AI-powered creative workflows
• Influencer partnerships
• Community management
• Public relations

Success in This Role Will Be Measured By

• Consistent execution across every media channel
• Growth of the JohnHart brand
• Website traffic and conversions
• Audience growth
• Campaign ROI
• Organic reach
• Search rankings
• Brand consistency across every company

Why JohnHart

We're building something different.

We're creating a company where media isn't treated as a support department—it's one of the engines driving our growth.

You’ll have the opportunity to shape one of the most recognizable brands in real estate while working directly with leadership to bring ambitious ideas to life.

If you're looking for a position where you'll simply manage social media, this probably isn't the right fit.

If you're excited by the opportunity to help build one of the most recognizable real estate brands in America, we'd love to hear from you.

Position: Full-Time

Location: In Office

This is an in‑office position based in Southern California. We believe the best creative work happens through collaboration, and this role requires close partnership with our executive team and media department. Please do not apply if you are unable or unwilling to work on‑site.