Growth Marketing & Content Manager

PremiumONE Realty

Millburn (NJ)

Hybrid

USD 65,000 - 85,000

Full time

14 days+

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Job summary

PremiumONE Realty is seeking a Growth Marketing & Content Manager to drive the marketing strategy focused on generating buyer leads for new construction homes. This hands-on role combines creative content creation with data-driven marketing efforts.

Ideal candidates will possess 2–5 years of experience in digital marketing, with a strong background in running successful advertising campaigns. Join us for a unique opportunity to build a marketing engine from the ground up and directly impact our business growth.

Qualifications

2–5 years of experience in digital marketing, growth marketing, or content marketing.
Experience working with a small business, startup, agency, or real estate company.
Experience running digital advertising campaigns that generate leads.

Responsibilities

Develop and manage digital campaigns that attract buyers.
Create engaging content for promotions and listings.
Organize and track marketing-generated leads efficiently.

Skills

Digital advertising (Facebook / Instagram Ads, Google Ads)

Basic landing page creation or website editing

Social media marketing and content distribution

Basic video editing

Digital marketing analytics and campaign optimization

Familiarity with spreadsheet-based data tracking

Tools

Meta Ads Manager

Google Ads

Canva or Adobe Creative tools

CapCut / Premiere / video editing tools

Google Sheets / Excel

Squarespace or similar website platforms

Job description

Job Title

Growth Marketing & Content Manager (Real Estate Lead Generation)

Location: Northern New Jersey (Livingston area)

Experience: 2–5 years

About Us

We are a growing Northern New Jersey real estate brokerage specializing in new construction

homes and builder partnerships across towns such as Livingston, Short Hills, Chatham, and surrounding communities.

Our team works closely with local builders who purchase older homes, develop new construction properties, and rely on us to market and sell those homes effectively.

We are looking for a high-energy, entrepreneurial marketer who can help us build a modern marketing engine focused on generating buyer leads, promoting listings, and building our

brand presence in our core markets.

This role is ideal for someone who enjoys working in a fast-paced small business environment, experimenting with new marketing ideas, and seeing direct results from their work.

Role Overview

The Growth Marketing & Content Manager will be responsible for building and managing digital marketing campaigns that generate buyer leads for new construction homes and promote our listings effectively. This role combines data-driven marketing with creative content creation.

The ideal candidate is comfortable running digital advertising campaigns, creating engaging marketing content, and coordinating freelancers when needed. This is a hands-on role where you will have significant ownership and the opportunity to help shape the company’s marketing strategy.

Key Responsibilities

Lead Generation Campaigns

Develop and manage digital campaigns that attract buyers interested in homes in our core markets.

Responsibilities include:

Running Facebook and Instagram advertising campaigns
Running Google search campaigns targeting home buyers
Testing different messaging and audiences to generate leads
Monitoring performance and improving cost per lead

The goal is to create a consistent flow of qualified buyer leads.

Listing Marketing & Campaign Launches

Turn each new listing into a coordinated marketing campaign.

Examples include:

“Coming soon” promotions
new listing announcements
open house marketing
digital advertising campaigns
email announcements

Work closely with agents and builders to ensure listings receive maximum exposure.

Content Creation

Create engaging content that attracts buyers and strengthens the company’s brand. Examples include:

short-form property videos
social media posts
neighborhood highlights
market update videos
new construction walkthroughs

We already work with professional photographers and videographers, and this role will help coordinate and distribute that content.

Freelancer & Vendor Management

Identify and manage external creative support when needed.

Examples include:

hiring video editors
working with graphic designers
coordinating drone footage
managing freelancers on platforms like Upwork or Fiverr

This role should be comfortable directing creative work and maintaining consistent quality.

Lead Tracking & Data Management

Organize and track marketing-generated leads using simple tools such as Google Sheets and email lists.

Responsibilities include:

maintaining buyer lead lists
tracking where leads come from
organizing leads by campaign
providing visibility into marketing performance

Hard Skills (Required)

Digital advertising (Facebook / Instagram Ads, Google Ads)
Basic landing page creation or website editing (Squarespace, Webflow, etc.)
Social media marketing and content distribution
Basic video editing (CapCut, Premiere, or similar tools)
Digital marketing analytics and campaign optimization
Familiarity with spreadsheet-based data tracking (Google Sheets or Excel)

Soft Skills (Very Important)

We are looking for someone who is:

Entrepreneurial - Comfortable working in a small business environment and taking initiative.
Results-focused - Motivated by measurable outcomes such as leads generated and campaigns that perform well.
Creative and resourceful - Able to come up with marketing ideas and find ways to execute them efficiently.
Organized and detail-oriented - Able to track campaigns, leads, and marketing performance.
Comfortable experimenting - Willing to test different marketing ideas and improve based on results.
Strong communicator - Able to collaborate with agents, builders, photographers, and freelancers.

Experience

Ideal candidates will have:

2–5 years of experience in digital marketing, growth marketing, or content marketing
experience working with a small business, startup, agency, or real estate company
experience running digital advertising campaigns that generate leads
Experience in real estate marketing is a plus but not required.

Tools We Use (or Expect Familiarity With)