Social Media Manager

NWA Daily LLC; Fayetteville (AR); On-site; USD 55,000 - 75,000; Full time

Job summary

Washington Regional Med. Ctr. in Fayetteville, AR is seeking a Social Media Manager (Salaried, Full-time) to lead daily content creation, publish engaging posts, and drive audience growth across platforms.

The role reports to the Director of Content Marketing and focuses on brand awareness, service line promotion, and community health messaging. The ideal candidate will stay on top of trends, craft compelling captions and reels, and collaborate with the marketing team to ensure content aligns

Qualifications

• You're a natural creative who gets genuinely excited about the trends, culture, and the fast pace of social media.
• Excellent communication and writing skills, with a gift for turning complex topics into clear, relatable content.
• You're drawn to mission-driven work with an interest in nonprofits, community health and making a real difference.

Responsibilities

• Develop, implement, evaluate and optimize Washington Regional's social media presence.
• Create and execute content aligned with the marketing plan to build brand awareness and engage audiences.
• Plan, shoot, edit and publish engaging content daily for each platform.
• Stay ahead of emerging social media trends and adapt them to fit the brand voice.
• Generate original content ideas and manage content calendars with brand standards.
• Monitor social accounts, respond to comments and messages, and uphold privacy guidelines.
• Report and analyze social media metrics to inform future content; identify new platforms to expand reach.

Job description

Social Media Manager (Salaried, Full-time)

Washington Regional Med. Ctr. - Fayetteville, AR 72703

Overview

Position Type Full Time

Job Shift Days

Category Marketing

Description

Ideal Candidate

You're a natural creative who gets genuinely excited about the trends, culture, and the fast pace of social media. You're comfortable being both the storyteller and the editor, equally confident writing a caption, shooting a reel, or cutting together a story sequence. You have a sharp eye for what will resonate with an audience, and you don't wait for content to be handed to you — you're already thinking about what's next. You have excellent communication and writing skills, with a gift for taking complex or clinical topics and turning them into content that's clear, relatable and easy to understand. You're drawn to mission-driven work, with a genuine interest in nonprofits, community health and making a real difference in the lives of the people around you.

The Social Media Manager reports to the Director of Content Marketing and is responsible for developing, implementing, evaluating and optimizing Washington Regional's social media presence. This role is ideal for a creative storyteller who's always plugged into the latest trends, platform updates and content formats, and knows how to translate that energy into original, on-brand content. The Social Media Manager creates and executes content aligned with the organization's marketing plan and strategic goals to build brand awareness, promote key service lines and drive engagement. This position works closely with other members of the marketing team and departmental leaders.

Clearly and effectively articulate Washington Regional's mission, purpose and strategy across our social media platforms

Plan, shoot, edit and publish engaging, creative and informative content customized to each platform's audience — including copy, photography, reels, stories and short-form video — on a daily basis to build brand awareness, promote key service lines, drive engagement and grow our audience

Bring strong multimedia content creation skills to the role, with hands-on experience producing polished reels, stories and short-form video using current editing tools, trending audio, transitions and effects

Stay ahead of emerging social media trends, challenges, formats and platform features, and move quickly to adapt them in ways that fit Washington Regional's brand and voice

Generate original, attention-grabbing content ideas rather than relying solely on repurposed material — bringing fresh creative concepts to the content calendar

Review and edit content calendars submitted by clinics and other facilities to ensure content aligns with marketing objectives and Washington Regional brand standards

Monitor social media accounts and respond to comments, questions and messages in a timely and appropriate manner, in accordance with the marketing department's moderation procedures and patient privacy guidelines

Report and analyze social media metrics and insights to inform and refine future content

Identify and evaluate additional platforms to expand Washington Regional's social media presence

Continuously research social media best practices and proactively bring new trends, tools and features to the team

Other duties as assigned