Manager, Social Media

Select Medical; Mechanicsburg (Cumberland County); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Select Medical, based in Mechanicsburg, PA, is seeking a Manager of Social Media to partner with departments and leadership to build patient- and family-facing social media strategies for 140+ specialty hospitals nationwide. The role features a hybrid schedule in Mechanicsburg, with oversight of campaigns, editorial calendars, and KPI-driven performance.

The ideal candidate holds a bachelor’s degree in a related field and 3–5 years of social media strategy and analytics experience, including

Qualifications

• Bachelor’s degree in Digital Communications, Marketing, Advertising, Journalism, or a related field.

Responsibilities

• Produces fresh, creatively written, and visually supported organic content for social media posts and campaigns. Plans all content aspects of campaigns, vetting and leveraging content from the field.
• Facilitates social media strategy alignment, both organic and paid, across all divisions, brands, and markets, and shares best practices for unified success.
• Develops social media standalone and integrated campaigns, capturing data and insights so that successes can be shared and duplicated.
• Coordinates with internal business partners in the overall goal to optimize social media growth and establish a strategy and framework that promotes divisions, brands, and service lines targeting current and prospective patients.
• Oversees creation and implementation of monthly editorial calendar, aligning to division, brand and market priorities.
• Develops a global view of social media trends and data as a way to broaden our approach and identify emerging opportunities within the always-changing landscape.
• Monitors, responds to, and escalates negative reviews based on established corporate process.
• Identifies and achieves the most relevant key performance indicators for a launch, campaign, event, or initiative.

Skills

Social media strategy

Analytics experience

Content creation

Project management

AI tools

Education

Bachelor’s degree

Tools

Sprout Social

Workfront

Google Analytics

Job description

Overview

The Manager, Social Media is responsible for partnering with department colleagues as well as operational leadership to develop patient- and family-facing social media strategies and campaigns that support Select Medical’s 140+ specialty hospitals across the country. This individual drives strategy for creative, high-performing campaigns that align with business priorities; planning all content aspects of campaigns, vetting and leveraging content from the field; monitoring conversations and trends across all platforms; setting campaign KPIs and reporting performance analytics.

This position is based in Mechanicsburg, PA, with a hybrid schedule.

Responsibilities

• Produces fresh, creatively written, and visually supported organic content for social media posts and campaigns. Plans all content aspects of campaigns, vetting and leveraging content from the field.
• Facilitates social media strategy alignment, both organic and paid, across all divisions, brands, and markets, and shares best practices for unified success.
• Develops social media standalone and integrated campaigns, capturing data and insights so that successes can be shared and duplicated.
• Coordinates with internal business partners in the overall goal to optimize social media growth and establish a strategy and framework that promotes divisions, brands, and service lines targeting current and prospective patients.
• Oversees creation and implementation of monthly editorial calendar, aligning to division, brand and market priorities.
• Develops a global view of social media trends and data as a way to broaden our approach and identify emerging opportunities within the always-changing landscape.
• Monitors, responds to, and escalates negative reviews based on established corporate process.
• Identifies and achieves the most relevant key performance indicators for a launch, campaign, event, or initiative.

Qualifications

• Bachelor’s degree in Digital Communications, Marketing, Advertising, Journalism, or a related field.
• Minimum of three to five (3-5) years of social media strategy and analytics experience in a corporate or agency environment, including two (2) years of program execution with proven success metrics.
• Previous social media experience with content or campaign creation; healthcare background a plus.
• High proficiency in the strategic and tactical use of core platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Strong familiarity with web analytics, social media listening tools, keyword taxonomies and SEO concepts; certification in website analytics and/or Google AdWords a plus.
• Creative thinking and strong written and oral communication.
• Ability to use insights data, platform performance, and key social trends to inform the development of strategies and plans.
• Working knowledge of project management concepts, tools, and techniques. Experience with Sprout Social and/or Workfront a plus.
• Experience using AI and large language model tools to develop effective prompts and support moderately complex drafting, analysis and workflow tasks.