Social Media Manager

24 Seven Talent; Denver (CO); Remote; USD 70,000 - 75,000; Full time

Benefits offered by this job

Equity opportunities

Remote flexibility

Travel opportunities to events

Job summary

A dynamic sports tech startup is seeking a Social Media Manager and Content Creator to lead brand strategy and build community engagement. This role offers remote flexibility and involves managing content across various platforms while collaborating with top executives. Ideal candidates have 2-5 years in digital marketing and a passion for sports. Compensation includes a salary of $70-75K DOE plus equity.

Qualifications

• 2–5 years of experience in digital marketing, social media, or community management.
• Proven ability to run paid advertising campaigns and track ROI.
• Comfortable on camera and engaging authentically with a passionate sports community.

Responsibilities

• Develop and execute marketing campaigns to drive user growth.
• Own paid advertising campaigns from planning to optimization.
• Create and publish daily social content across various platforms.

Skills

Digital marketing experience

Social media management

Content creation

Video editing

Copywriting

Engagement with community

Data analysis

Tools

Canva

Adobe

CapCut

HubSpot

Klaviyo

Mailchimp

Job description

Overview

One of our sports tech startup clients is looking for a Social Media Manager and Content Creator to join their new team for an exciting full-time or contract-to-hire position. This role will lead the brand's go-to-market strategy, build a digital/social community, and be the voice of the brand across social media and beyond.

Location

Fully remote, Boulder/Denver would be great, but not required

Compensation

Salary: $70-75K DOE + equity + benefits/perks

Pay rate: $33-36/hr DOE

Qualifications

• At least 2–5 years of experience in digital marketing, social media, or community management
• Proven ability to run paid advertising campaigns and track ROI
• Strong content creator with skills in short-form video editing, copywriting, and design tools (Canva, Adobe, CapCut, etc.)
• Comfortable on camera and engaging authentically with a passionate sports community
• Hands-on experience with CRM and marketing automation platforms
• Data-driven mindset with experience in analytics and growth KPIs

Nice to have

• Experience in a startup/app environment
• Passion for pickleball or community-driven sports

Job Responsibilities

• Develop, present, and execute marketing campaigns that drive user growth and app installs
• Own paid advertising campaigns (FB/IG/TikTok/Google Ads) from planning to optimization
• Lead influencer and brand partnerships from outreach through negotiation and activation
• Translate the GTM vision into quarterly roadmaps with clear KPIs and growth objectives
• Create and publish daily social content across TikTok, IG, YouTube, and email (copy, design, and short-form video editing)
• Act as an on-camera presence for TikTok/Instagram Stories, Reels, and other content
• Maintain a consistent content calendar and brand voice
• Build creative assets and templates to streamline future offshore content production
• Serve as the frontline community manager by engaging with DMs, comments, and user feedback
• Launch and manage ambassador and affiliate programs with college players, influencers, and early adopters
• Support on-site activations at tournaments/events, including live content capture and ambassador coordination
• Foster authentic connections with players, clubs, and the broader pickleball community
• Track and analyze growth metrics, app installs, CAC, and engagement rates
• Deliver weekly performance reports and monthly dashboards with actionable insights
• Manage and optimize CRM and marketing automation tools (HubSpot, Klaviyo, Mailchimp) to support onboarding, retention, and referral campaigns
• Run A/B tests on ads and creative to improve conversion and ROI
• Leadership & Offshore Coordination: After launch, manage a small offshore team to assist growth; write briefs, assign tasks, and ensure offshore execution meets brand standards

Why this role is exciting

• Be the first marketing hire at a high-growth sports tech startup
• Shape the voice and presence of a brand at the center of pickleball’s explosive growth
• Work directly with the CEO, investors, and ambassadors to build something from the ground up
• Remote flexibility with opportunities for travel to events
• Own major parts of the GTM strategy and grow into a leadership role

*Portfolio with social content, campaign examples, and analytics required

**Eligible for base salary + bonus/equity potential