Social Media & Content Creator

The Overlook Climbing; Atlanta, Northern (GA, KY); Hybrid; USD 25,000 - 39,000; Part time

Benefits offered by this job

Competitive compensation

Discounts on climbing gear

Gym membership

Job summary

The Overlook Climbing is seeking a part-time Social Media & Content Creator to capture and translate the gym’s culture into engaging content. You’ll manage the content calendar, shoot and edit photos/videos, and write copy that reflects the brand voice—energetic, inclusive, and authentic.

You’ll also support marketing efforts, design collateral in Canva, and help with events, campaigns, and audience growth. This role offers room to grow within a dynamic climbing community.

Qualifications

• Active climber with understanding of gym culture and community.
• Proven ability to manage social media and create engaging content.
• Experience shooting, editing, and publishing photo/video content.
• Portfolio or examples of social media/work for brands or orgs.

Responsibilities

• Develop and execute a consistent content calendar across Instagram and Facebook.
• Shoot, edit, and publish original photo and video content — gym culture, movement, events, community moments.
• Write captions, stories, and copy reflecting The Overlook’s voice: energetic, inclusive, authentic.
• Create and manage reels and short-form video content to grow reach.
• Engage with followers via comments, DMs, and tagged content.
• Support email and SMS campaigns with graphics, copy, visuals.
• Design digital and print collateral using Canva or similar tools.
• Assist with event marketing and maintain brand consistency across digital touchpoints.
• Track performance metrics and share insights.

Skills

Active climber

Social media management

Content creation

Video editing

Canva

Portfolio

Tools

Canva

Job description

This is a part-time position with room to grow. As our Social Media & Content Creator, you’ll be the voice, lens, and creative engine behind The Overlook’s digital presence. You’ll capture what makes this place special — the community, the movement, the culture — and translate it into content that connects, converts, and keeps people coming back.

You’re not just scheduling posts. You’re building something.

Content Creation & Social Media

• Develop and execute a consistent content calendar across Instagram and Facebook.
• Shoot, edit, and publish original photo and video content — gym culture, movement, events, community moments.
• Write compelling captions, stories, and copy that reflect The Overlook’s voice: energetic, inclusive, and authentic.
• Create and manage reels and short-form video content that grows our reach.
• Engage meaningfully with followers, comments, DMs, and tagged content.

Marketing Support

• Support email and SMS campaigns as needed (graphics, copy, visuals) in partnership with leadership.
• Design and produce digital and print collateral for events, promotions, and programs using Canva or similar tools.
• Assist with event marketing — build hype before, capture it during, and extend it after.
• Help develop and maintain brand consistency across all digital touchpoints.
• Track performance metrics (reach, engagement, follower growth, conversions) and share regular insights.
• Stay ahead of platform trends, algorithm shifts, and content opportunities in the climbing + fitness space.
• Bring fresh ideas to the table — and execute on them.

Job Requirements:

• Available to work in the gym a minimum 12-15 hours per week with room for growth or potential additional responsibilities.
• You are an active climber — you understand the culture, the movement, and what makes this community tick.
• You have a portfolio or examples of social media / content work you’ve done professionally or for a brand/organization.
• You’re self-directed and don’t need someone looking over your shoulder to get things done.
• You care about this industry and are genuinely excited to work in it.
• 1–3+ years of experience in social media management, content creation, or digital marketing.
• Strong photo and video skills — you know how to capture a moment and know what looks good.
• Canva experience for graphics and collateral design.Bonus: Experience with email platforms (SendGrid, Mailchimp, or similar) or SMS marketing
  Bonus: Background or interest in fitness, action sports, or lifestyle brand content

As a member of The Overlook Boulder + Fitness team, you will receive:

• Competitive compensation
• Opportunities for professional growth
• Discounts on climbing gear
• Membership to The Overlook Boulder + Fitness