Brand Manager

Bask and Lather Co; City of Yonkers (NY); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Paid Time Off

401(k)

Employee product allowance and discounts

Professional development opportunities

Job summary

A fast-growing haircare brand in New York is looking for a Brand Manager to lead brand strategy and manage integrated campaigns. The role requires 5-7 years of brand marketing experience, ideally in the beauty or wellness sectors. Responsibilities include overseeing product launches, collaborations, and ensuring brand consistency across touchpoints. The position is hybrid with a competitive salary range of $120,000 – $140,000. Excellent benefits and opportunities for professional growth are also offered.

Qualifications

• 5–7 years of brand marketing experience, ideally in beauty, wellness, or consumer goods.
• Proven experience in leading 360° brand campaigns.
• Strong project management skills and the ability to manage multiple priorities.

Responsibilities

• Own brand strategy development and quarterly marketing calendars.
• Lead GTM strategy and execution for all product launches and seasonal campaigns.
• Manage integrated 360° brand campaigns from concept through post-mortem.

Skills

Experience in textured haircare sector

Brand marketing experience

Project management skills

Understanding of multicultural marketing

Tools

Google Workspace

Canva

Monday.com

Klaviyo

Shopify

TikTok

Amazon

Job description

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About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.

It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

Key Responsibilities

Strategic Leadership

• Own brand strategy development and quarterly marketing calendars across digital, retail, and experiential.
• Lead GTM strategy and execution for all product launches, seasonal campaigns, partnerships, and retail promotions.
• Use data and insights to inform positioning, messaging, targeting, and campaign strategy.

Campaign Execution & Asset Development

• Manage integrated 360° brand campaigns from concept through post-mortem across paid, owned, and earned media.
• Oversee production of creative assets (photo, video, UGC, packaging, print) across internal and external teams.
• Lead creative direction for brand and product photoshoots, including casting, location, and content usage strategy.

Cross-Functional Collaboration

• Partner with Paid Media, Retention, Social, and Ops teams to align on priorities, messaging, and timing.
• Drive execution for influencer activations, retail marketing, partnerships, and trade shows.
• Collaborate with Product, Customer Experience, and E-commerce teams to ensure brand consistency at all touch-points.

Retail & Channel Growth

• Develop retail marketing toolkits, in-store signage, and co-branded activations.
• Support B2B and wholesale growth through strategic seeding, event alignment, and sell-through campaigns.

Insights & Optimization

• Conduct competitive research and trend analysis to refine brand positioning and campaign strategy.
• Track campaign performance and KPIs across channels, delivering post-campaign reports and optimizations.
• Champion brand consistency and excellence across all consumer-facing assets and activations.

Requirements

• Strongly preferred: Experience in the textured haircare sector.
• 5–7 years of brand marketing experience, ideally in beauty, wellness, or consumer goods.
• Demonstrated success in leading 360° brand campaigns, GTM strategy, creative production, and event marketing.
• Experience in omni-channel and retail marketing, including wholesale and B2B support.
• Background in PR, content marketing, or brand partnerships.
• Experience working with paid media, retention, and creative teams to drive measurable growth.
• Strong project management skills and ability to juggle multiple priorities with cross-functional partners.
• Management experience or a desire to grow into a team lead role.
• Deep understanding of multicultural marketing, especially in textured haircare or adjacent categories.
• Proficiency in Google Workspace, Canva, Monday.com (or similar PM tools); familiarity with Klaviyo, Shopify, TikTok, and Amazon is a plus.
• Highly self-motivated with a strong sense of ownership and accountability
• Comfortable navigating ambiguity and adapting to evolving priorities

Compensation & Benefits

• Competitive salary: $120,000 – $140,000 base, commensurate with experience.
• Performance-based bonus eligibility.
• Comprehensive health, dental, vision, and retirement benefits.
• Employee product allowance and discounts.
• Professional development and growth opportunities.

Benefits

• Medical, Dental, Vision Insurance
• Paid Time Off
• 401(k)
• Plum Benefits Discounts
• Career growth opportunities within a rapidly expanding company

Location: New York, NY (Hybrid)

Work Arrangement (remote or hybrid): will be determined based on the candidate’s location

Salary: $120,000 – $140,000

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status or any other characteristic protected by law.

We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs. If you need assistance during the hiring process, please contact Human Resources at [e-mail]