Associate Brand Manager

Bask and Lather Co; City of Yonkers (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

Employee product allowance

Professional development opportunities

Job summary

Bask and Lather Co in Yonkers, NY, is seeking an Associate Brand Manager to support brand initiatives and product launches. This hybrid role focuses on executing product development, coordinating marketing campaigns, and ensuring alignment across teams.

The ideal candidate has 2-4 years of brand marketing experience, strong organizational and project management skills, and an interest in the beauty sector. Competitive salary ranges from $80,000 to $100,000 based on experience.

Qualifications

• 2-4 years of experience in brand marketing or related field.
• Experience with new product development and product launches.
• Interest in beauty or consumer brands preferred.

Responsibilities

• Support execution and coordination of new product development.
• Manage NPD timelines to ensure alignment across teams.
• Assist in GTM plans for product launches.
• Coordinate 360° brand campaign execution.

Skills

Organizational skills

Project management

Communication skills

Attention to detail

Tools

Google Workspace

Monday.com

Job description

Location: Yonkers, NY (Hybrid) with Flexibility for Remote Candidates

Reports to: Senior Brand Manager

Status: Full-Time

Salary Range: $80,000–$100,000 (based on experience)

Direct Reports: None

About Bask & Lather Co.

Bask & Lather Co. is a fast‑growing, family‑founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured‑hair care brands in the U.S., loved for our authentic story, transformative results, and community‑first approach.

As we enter our next phase of growth across DTC, retail, and experiential channels, we are building a brand organization that prioritizes long‑term equity, cultural relevance, and creative excellence—while supporting strong performance outcomes.

Role Overview

The Associate Brand Manager is a highly organized, brand‑first operator responsible for executing brand initiatives from concept through launch and into market.

This role supports the full product lifecycle: NPD—what we are making; GTM—how it goes to market; Campaign—how it shows up to the world.

The Associate Brand Manager plays a critical part in bringing brand strategy and new product development to life through execution—ensuring alignment across teams, consistency across touch‑points, and excellence in delivery.

Reporting into the Senior Brand Manager, this role partners closely with Growth, Paid Media, Retention, Social, E‑commerce, and Operations teams to ensure all initiatives are executed on time and at a high standard.

Success in this role is measured by executional excellence, strong cross‑functional coordination, and the ability to translate strategy into well‑executed brand moments.

Key Responsibilities

New Product Development (NPD) Support

• Support the execution and coordination of new product development initiatives from concept through readiness for launch
• Build and manage NPD timelines, ensuring alignment across Brand, Product Development, Operations, and Supply Chain
• Assist in development of product naming, positioning, and messaging frameworks in partnership with Brand leadership
• Track key milestones and flag risks to ensure timelines are met
• Support competitive research and trend analysis to inform product development

Product Launch (Go‑To‑Market Planning & Execution)

• Support development and execution of go‑to‑market (GTM) plans for all product launches
• Build and manage launch timelines, deliverables, and cross‑functional alignment across Growth, Retention, Social, E‑commerce, Operations and Retail
• Assist in creation of launch briefs, ensuring alignment across campaign, packaging, and channel storytelling
• Coordinate delivery of all launch assets and ensure readiness across all channels (site, email, social, retail)
• Partner with E‑commerce and Operations to ensure accurate and timely product availability

360° Campaign Execution

• Support execution of integrated 360° brand campaigns across digital, social, retail, influencer, and experiential channels
• Build and manage campaign timelines, asset trackers, and deliverables
• Ensure all campaign assets align with brand guidelines, messaging frameworks, and creative direction
• Coordinate across teams and partners to ensure seamless campaign rollout

Creative & Content Coordination

• Partner with Creative and Social teams to ensure brand consistency across all assets
• Support photoshoots and content production (logistics, asset tracking, usage organization)
• Assist in reviewing creative to ensure alignment with brand voice and visual identity

Packaging & Label Execution

• Support packaging and label development process from concept through final approval
• Coordinate cross‑functional approvals (Brand, Ops, Supply Chain, Leadership)
• Track revisions and ensure final files are delivered accurately and on time

Cross‑Functional Collaboration

• Act as a central point of coordination across Brand, Growth, Paid Media, Retention, Social, and E‑commerce teams
• Ensure alignment across all consumer touch‑points during product launches and campaigns

Performance Tracking & Insights

• Track product launch and campaign performance across channels

  Process & Workflow Management

  • Maintain tools such as Monday.com, campaign trackers, and asset libraries
  • Ensure clear organization of timelines, deliverables, and project files
  • Help improve workflows to increase efficiency and clarity across teams

  Qualifications

  • 2–4 years of experience in brand marketing, marketing, or related field
  • Experience supporting new product development, product launches (go‑to‑market planning & execution) and 360 marketing campaigns, and other marketing initiatives
  • Strong organizational and project management skills
  • Ability to manage multiple priorities in a fast‑paced environment
  • Strong attention to detail and executional excellence
  • Collaborative mindset with strong communication skills
  • Interest in beauty, wellness, or consumer brands preferred
  • Familiarity with Google Workspace and project management tools (e.g., Monday.com)
  • Exposure to platforms like Shopify, TikTok, Amazon, or Klaviyo is a plus

  Compensation & Benefits

  • Competitive base salary: $80,000–$100,000
  • Health, dental, vision, and retirement benefits
  • Employee product allowance and discounts
  • Plum Benefits perks and discounts
  • Professional development opportunities and growth path within the brand organization

  Equal Opportunity Statement

  Bask & Lather Co. is an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.