Social Media Manager

CHAY Spirits; Chicago (IL); On-site; USD 75,000 - 144,000; Full time

Job summary

A leading beverage manufacturing company is seeking a Social Media Director to enhance its brand presence across digital platforms. The ideal candidate will excel in analytics and creative execution, managing a talented team while fostering community engagement. This position offers competitive compensation and the opportunity to shape the company's social media strategy from the ground up.

Benefits

Competitive salary

Performance-based bonus structure

Flexible work structure and remote options

Collaborative work environment

Qualifications

• 3–5 years of experience in social media marketing, including 1+ years in a leadership role.
• Strong portfolio of original content creation.
• Proven track record of driving organic growth on platforms like Instagram and TikTok.

Responsibilities

• Develop and lead comprehensive social media strategy for brand awareness and engagement.
• Create and publish high-quality platform-native content.
• Oversee social listening and reputation management.

Skills

Analytics

Copywriting

Visual Design

Community Engagement

Social Media Strategy

Education

Bachelor’s degree in Marketing, Communications, Design

Tools

Adobe Creative Suite

Canva

Short-form Video Editing Tools

Job description

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The Social Media Director will be responsible for leading the brand’s social media strategy, managing content creation, and elevating our presence across all digital platforms. This role combines strategic leadership with creative execution—ideal for a candidate who is equally strong in analytics, copywriting, visual design, and community engagement. The right candidate will have experience growing brands from the ground up and a proven ability to create and manage compelling, high-performing social content.

Position Overview

The Social Media Director will be responsible for leading the brand’s social media strategy, managing content creation, and elevating our presence across all digital platforms. This role combines strategic leadership with creative execution—ideal for a candidate who is equally strong in analytics, copywriting, visual design, and community engagement. The right candidate will have experience growing brands from the ground up and a proven ability to create and manage compelling, high-performing social content.

Key ResponsibilitiesStrategic Planning & Leadership

• Develop and lead the comprehensive social media strategy to drive brand awareness, engagement, and customer acquisition
• Set clear KPIs and regularly analyze platform performance, reporting insights and recommendations
• Stay current on platform trends, algorithm changes, and industry best practices

Content Creation & Execution

• Personally create and publish high-quality, platform-native content (static, video, stories, reels, short-form, etc.)
• Design visual assets using tools like Adobe Creative Suite and Canva to ensure brand consistency
• Write compelling, brand-aligned copy for all social platforms and campaigns

Brand Management & Community Engagement

• Own and evolve the brand’s voice across all social media channels
• Monitor conversations, respond to comments and DMs, and proactively engage with the community
• Oversee social listening and reputation management

Cross-Functional Collaboration

• Partner with marketing, PR, influencer, eCommerce, and creative teams to align on campaigns and product launches
• Manage internal and freelance content contributors or agencies as needed
• Coordinate with paid media teams to amplify high-performing content

Qualifications

• 3–5 years of experience in social media marketing, including 1+ years in a leadership role
• Strong portfolio of original content creation, including social-first design and video assets
• Advanced proficiency in Adobe Creative Suite, Canva, and short-form video editing tools (e.g., CapCut, Premiere Pro)
• Proven track record of driving organic growth and engagement across Instagram, TikTok, LinkedIn, YouTube, and X
• Deep understanding of platform analytics, content strategy, and consumer behavior
• Excellent written communication skills and brand storytelling ability
• Experience managing budgets, freelancers, or small teams
• Bachelor’s degree in Marketing, Communications, Design, or a related field

Preferred Skills

• Experience in lifestyle, wellness, or consumer packaged goods industries
• Strong project management and time management skills
• Familiarity with social scheduling tools (Later, Sprout Social, Meta Suite, etc.)
• Basic motion graphics or animation experience is a plus
• Understanding of paid social media strategy and performance tracking

Why Join Us

• Competitive salary with performance-based bonus structure
• Opportunity to lead and shape a brand’s social presence from the ground up
• Creative ownership and the ability to bring original ideas to life
• Collaborative, fast-paced work environment with growth opportunities
• Flexible work structure and remote options available

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Beverage Manufacturing

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