Social Media Manager

Guidewire Software; United States; Remote; USD 86,000 - 168,000; Full time

Job summary

Guidewire Software is seeking a Social Media Manager to lead its global organic social media strategy across various regions. This role involves developing strategic campaigns, managing content across platforms, and ensuring alignment with overall brand voice, requiring robust analytical and collaborative skills.

Qualifications

• 5+ years of experience in social media marketing, preferably in B2B software.
• Proven ability to manage corporate social media channels with a focus on engagement.
• Strong writing and content creation skills.

Responsibilities

• Owns global social media strategy across platforms like LinkedIn and Twitter.
• Plans content supporting thought leadership, product launches, and events.
• Monitors social media performance using analytics and develops reports.

Skills

Social Media Marketing

Content Creation

Analytical Skills

Collaboration

Project Management

Education

Bachelor's degree in Marketing, Communications, Journalism

Tools

LinkedIn Campaign Manager

Twitter/X Ads

Meltwater

Sprout Social

Hootsuite

Job description

The Social Media Manager is responsible for leading Guidewire’s global organic social media strategy across North America, EMEA, Latin America, and APAC and partners with Demand Gen to align on a cohesive paid strategy. This includes developing and executing strategic social media campaigns, managing daily publishing and engagement, working with marketing, alliances, employer brand, education, and other teams, and ensuring consistency of voice and brand across all social channels. This position reports to the Director, Public Relations.

Job Description

Social Media Responsibilities include:

Owns global social media strategy, execution, and governance across all major platforms, including LinkedIn, Twitter/X, YouTube, Facebook Instagram, and other emerging or relevant channels.

Plans and publishes content that supports Guidewire’s thought leadership, product launches, customer success stories, events, and employer brand.

Collaborates with internal teams (Alliances, Product Marketing, Employer Brand, Customer Marketing, Events, and others) to build and launch integrated social media campaigns.

Supports executive and subject matter expert thought leadership through social media content creation and amplification.

Partners with the Employer Brand team to align messaging and maintain Guidewire’s tone of voice across all social platforms.

Manages incoming requests for social media support, and prioritizes against Guidewire social media growth objectives

Monitors social media performance and brand sentiment using analytics and social listening tools; develops reports and provides insights to optimize content.

Collaborates with demand generation on paid social media campaigns, including strategy, audience targeting, budget management, and performance tracking.

Develops and maintains the social media calendar, ensuring a consistent and strategic posting cadence.

Tracks competitive benchmarks and industry trends to inform and evolve Guidewire’s social strategy.

Acts as a social media lead for major company events, such as Connections and industry tradeshows, coordinating real-time content, engagement, and post-event recaps.

Manages operationalization of internal social media platform adoption and engagement

Ensures social media assets and written content align with brand and messaging guidelines.

Amplifies multimedia content, including videos, blogs, podcasts, and other digital media.

Manages and owns Guidewire’s social media tools and platforms, including user access, reporting setup, publishing workflows, and ongoing optimization.

Serves as Guidewire’s primary point of contact for social media vendors and platform representatives.

Expertise Required:
5+ years of experience in social media marketing, preferably in the B2B software or technology space; proven ability to manage corporate social media channels with a focus on engagement and performance; excellent writing and content creation skills; strong analytical and reporting skills; ability to collaborate effectively with global and cross-functional teams; proficiency in social media platforms and tools such as LinkedIn Live streaming, LinkedIn Campaign Manager, Twitter/X Ads, Reddit, Meltwater, Sprout Social, Hootsuite, or similar; Bachelor's degree in Marketing, Communications, Journalism, or related field.

Desired Characteristics:

Strategic thinker with an understanding of the B2B customer journey and how to tailor content by platform and audience

Strong organizational and project management skills with an ability to manage multiple campaigns simultaneously

Creative storyteller with the ability to distill complex topics into engaging, easy-to-digest social content

Confident communicator who can partner with executives and technical experts to shape Guidewire’s social presence

Self-starter who thrives in a fast-paced, dynamic environment and adapts quickly to changing priorities

Collaborative mindset with a passion for brand building and audience engagement

Experience in the insurance or financial services sector strongly preferred.

Job Description

Social Media Responsibilities include:

• Owns global social media strategy, execution, and governance across all major platforms, including LinkedIn, Twitter/X, YouTube, Facebook Instagram, and other emerging or relevant channels.

• Plans and publishes content that supports Guidewire’s thought leadership, product launches, customer success stories, events, and employer brand.

• Collaborates with internal teams (Alliances, Product Marketing, Employer Brand, Customer Marketing, Events, and others) to build and launch integrated social media campaigns.

• Supports executive and subject matter expert thought leadership through social media content creation and amplification.

• Partners with the Employer Brand team to align messaging and maintain Guidewire’s tone of voice across all social platforms.

• Manages incoming requests for social media support, and prioritizes against Guidewire social media growth objectives

• Monitors social media performance and brand sentiment using analytics and social listening tools; develops reports and provides insights to optimize content.

• Collaborates with demand generation on paid social media campaigns, including strategy, audience targeting, budget management, and performance tracking.

• Develops and maintains the social media calendar, ensuring a consistent and strategic posting cadence.

• Tracks competitive benchmarks and industry trends to inform and evolve Guidewire’s social strategy.

• Acts as a social media lead for major company events, such as Connections and industry tradeshows, coordinating real-time content, engagement, and post-event recaps.

• Manages operationalization of internal social media platform adoption and engagement

• Ensures social media assets and written content align with brand and messaging guidelines.

• Amplifies multimedia content, including videos, blogs, podcasts, and other digital media.

• Manages and owns Guidewire’s social media tools and platforms, including user access, reporting setup, publishing workflows, and ongoing optimization.

• Serves as Guidewire’s primary point of contact for social media vendors and platform representatives.

Expertise Required:
5+ years of experience in social media marketing, preferably in the B2B software or technology space; proven ability to manage corporate social media channels with a focus on engagement and performance; excellent writing and content creation skills; strong analytical and reporting skills; ability to collaborate effectively with global and cross-functional teams; proficiency in social media platforms and tools such as LinkedIn Live streaming, LinkedIn Campaign Manager, Twitter/X Ads, Reddit, Meltwater, Sprout Social, Hootsuite, or similar; Bachelor's degree in Marketing, Communications, Journalism, or related field.

Desired Characteristics:

• Strategic thinker with an understanding of the B2B customer journey and how to tailor content by platform and audience

• Strong organizational and project management skills with an ability to manage multiple campaigns simultaneously

• Creative storyteller with the ability to distill complex topics into engaging, easy-to-digest social content

• Confident communicator who can partner with executives and technical experts to shape Guidewire’s social presence

• Self-starter who thrives in a fast-paced, dynamic environment and adapts quickly to changing priorities

• Collaborative mindset with a passion for brand building and audience engagement

• Experience in the insurance or financial services sector strongly preferred.

The US base salary range for this full-time position is $86,000 - $168,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Disability Accommodations and Guidewire’s Appeals Process. Guidewire provides accommodations to the hiring process to create a fair opportunity for candidates with disabilities to contend for open positions. Accommodation requests should be directed to [e-mail]. If things do not go as hoped, we invite you to use our appeals process. Guidewire promises to independently review any denied accommodation and any decision not to offer you the position. The appeals process is the same in either case. Within five business days of receiving a notice of denial of an accommodation, or receiving a notice of your non-selection for a vacancy, e-mail [e-mail] to make an appeal. Guidewire will assign a new decision-maker to review the request and/or hiring decision, who will then notify you in writing of a decision within 10 business days.

About Guidewire

Guidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently. We combine digital, core, analytics, and AI to deliver our platform as a cloud service. More than 540+ insurers in 40 countries, from new ventures to the largest and most complex in the world, run on Guidewire.

As a partner to our customers, we continually evolve to enable their success. We are proud of our unparalleled implementation track record with 1600+ successful projects, supported by the largest R&D team and partner ecosystem in the industry. Our Marketplace provides hundreds of applications that accelerate integration, localization, and innovation.

For more information, please visit www.guidewire.com and follow us on Twitter: @Guidewire_PandC.

Guidewire Software, Inc. is proud to be an equal opportunity and affirmative action employer. We are committed to an inclusive workplace, and believe that a diversity of perspectives, abilities, and cultures is a key to our success. Qualified applicants will receive consideration without regard to race, color, ancestry, religion, sex, national origin, citizenship, marital status, age, sexual orientation, gender identity, gender expression, veteran status, or disability. All offers are contingent upon passing a criminal history and other background checks where it's applicable to the position.

Guidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently. We combine digital, core, analytics, and AI to deliver our platform as a cloud service. More than 540+ insurers in 40 countries, from new ventures to the largest and most complex in the world, run on Guidewire.

About Guidewire

Guidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently. We combine digital, core, analytics, and AI to deliver our platform as a cloud service. More than 540+ insurers in 40 countries, from new ventures to the largest and most complex in the world, run on Guidewire.

As a partner to our customers, we continually evolve to enable their success. We are proud of our unparalleled implementation track record with 1600+ successful projects, supported by the largest R&D team and partner ecosystem in the industry. Our Marketplace provides hundreds of applications that accelerate integration, localization, and innovation.

For more information, please visit www.guidewire.com and follow us on Twitter: @Guidewire_PandC.

Guidewire Software, Inc. is proud to be an equal opportunity and affirmative action employer. We are committed to an inclusive workplace, and believe that a diversity of perspectives, abilities, and cultures is a key to our success. Qualified applicants will receive consideration without regard to race, color, ancestry, religion, sex, national origin, citizenship, marital status, age, sexual orientation, gender identity, gender expression, veteran status, or disability. All offers are contingent upon passing a criminal history and other background checks where it's applicable to the position.

Guidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently. We combine digital, core, analytics, and AI to deliver our platform as a cloud service. More than 540+ insurers in 40 countries, from new ventures to the largest and most complex in the world, run on Guidewire.

As a partner to our customers, we continually evolve to enable their success. We are proud of our unparalleled implementation track record with 1600+ successful projects, supported by the largest R&D team and partner ecosystem in the industry. Our Marketplace provides hundreds of applications that accelerate integration, localization, and innovation.

For more information, please visit www.guidewire.com and follow us on Twitter: @Guidewire_PandC.

Guidewire Software, Inc. is proud to be an equal opportunity and affirmative action employer. We are committed to an inclusive workplace, and believe that a diversity of perspectives, abilities, and cultures is a key to our success. Qualified applicants will receive consideration without regard to race, color, ancestry, religion, sex, national origin, citizenship, marital status, age, sexual orientation, gender identity, gender expression, veteran status, or disability. All offers are contingent upon passing a criminal history and other background checks where it's applicable to the position.