Social Media Manager

BRK Global Marketing; Charlotte (NC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Group medical, dental, and vision insurance plans

401k with company matching

PTO and standard holidays

Job summary

A dynamic marketing agency in Charlotte is seeking a creative Social Media Manager to develop and manage innovative social media strategies that enhance brand awareness and drive engagement. The ideal candidate will have over 3 years of experience in social media management, demonstrating success in growing accounts and fostering client relationships. This role involves content creation, community management, analytics, and optimizing paid campaigns. The agency offers competitive benefits, including medical insurance and a 401k plan.

Qualifications

• 3+ years of professional social media management experience, preferably in an agency setting.
• Demonstrated success in growing social media accounts and achieving measurable results.
• Deep understanding of social media algorithms, trends, and best practices.

Responsibilities

• Create and execute comprehensive social media strategies tailored to client goals.
• Monitor, respond to, and engage with audiences across platforms.
• Track, analyze, and report on social media performance.
• Plan, execute, and optimize paid social media campaigns.

Skills

Proficiency in social media platforms

Experience with social media management tools

Exceptional writing and editing skills

Creative thinking

Job description

BRK Marketing is a dynamic and results-driven agency specializing in providing innovative marketing strategies to a diverse range of clients. We are dedicated to helping businesses grow by leveraging cutting-edge tools and creative storytelling. Our team thrives on collaboration, excellence, and creating impactful campaigns that resonate with audiences.

Position Overview

We are seeking a creative and strategic Social Media Manager to join our team. This individual will play a critical role in developing, implementing, and managing social media strategies to enhance brand awareness, drive engagement, and generate leads for our clients. The ideal candidate is a social media enthusiast with a proven track record of managing successful campaigns across various platforms.

Key Responsibilities

• Create and execute comprehensive social media strategies tailored to client goals and target audiences.
• Identify emerging trends and opportunities to ensure BRK and its clients stay ahead of the curve.

Content Creation & Management:

• Develop compelling, on-brand content for various platforms, including graphics, videos, and written posts.
• Oversee content calendars to ensure consistency and alignment with marketing campaigns.
• Collaborate with designers, copywriters, and other team members to produce engaging materials.

Community Management:

• Monitor, respond to, and engage with audiences across platforms to build relationships and foster loyalty.
• Address customer inquiries, comments, and feedback promptly and professionally.

Analytics & Reporting:

• Track, analyze, and report on social media performance using industry-standard tools.
• Provide actionable insights and recommendations to improve engagement and ROI.

Paid Social Campaigns:

• Plan, execute, and optimize paid social media campaigns to achieve client objectives.
• Monitor ad performance and adjust strategies as needed to maximize results.
• Maintain regular communication with clients to align on goals, share updates, and gather feedback.
• Present campaign ideas and results to clients in a clear and compelling manner.

Qualifications

Experience:

• 3+ years of professional social media management experience, preferably in an agency setting.
• Demonstrated success in growing social media accounts and achieving measurable results.

Skills:

• Proficiency in social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube).
• Experience with social media management tools.
• Exceptional writing and editing skills with a keen eye for detail and tone.

Knowledge:

• Deep understanding of social media algorithms, trends, and best practices.
• Familiarity with analytics tools (Google Analytics, platform-specific insights).
• Experience with paid social media campaigns and budget management.

Attributes:

• Creative thinker with a passion for storytelling.
• Highly organized, able to manage multiple projects and deadlines.
• Strong interpersonal skills with the ability to collaborate effectively with internal teams and clients.

What We Offer

• Group medical, dental, and vision insurance plans are available
• Short-term disability, long-term disability, and workman’s compensation are provided by BRK
• 401k with company matching
• PTO and standard holidays

Join BRK Marketing and help us craft stories that connect, inspire, and drive results.