Social Media Manager

TieTalent; California (MO); Hybrid; USD 78,000 - 97,000; Full time

Job summary

Join a leading company as a Social Media Manager, responsible for developing and executing social media strategies. You will collaborate with internal teams to create impactful content, manage community engagement, and analyze performance metrics to refine strategies. This role offers a hybrid work model with an emphasis on creativity and brand alignment.

Benefits

Competitive compensation

Comprehensive benefits package

401(k)

Generous employee pet discounts

Qualifications

• 5 years of social media marketing, social reporting and/or PR experience.
• Technical proficiency in Microsoft Office is critical.
• Experience in creating and editing branded social media content.

Responsibilities

• Develop and execute social media strategies aligned with brand goals.
• Lead community engagement and content scheduling.
• Track and analyze social performance metrics.

Skills

Social Media Marketing

Copywriting

Project Management

Education

Bachelor degree in Journalism, Communications, Marketing or Public Relations

Tools

Photoshop

Microsoft Office

Job description

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About

The

Social Media Manager

will play a key role in developing and executing VCA’s national social media strategy and building VCA’s reputation as a trusted provider of world-class veterinary care. As part of the Corporate Affairs team, this role will collaborate with internal teams and agencies to create compelling, data-driven content that aligns with reputational and brand goals and resonates with target audiences. They will be responsible for real-time community engagement, trend monitoring, content scheduling and performance analysis.

This role is a

Hybrid

_role, LA based with an expectation of time spent in the office each week (2-3x/week) _

Essential Responsibilities & Tasks

Assist Director, Social Communities & Storytelling, with driving social media strategy for VCA and bringing this strategy to life across our social media accounts.

Partner with internal teams, agencies and Mars Veterinary Health to create and implement innovative social media strategies that align with brand goals.

Use data-driven insights and cultural trends to guide real-time and long-term content strategies.

Lead real-time community engagement, ensuring brand voice consistency while fostering meaningful connections.

Collaborate with creative teams to ideate and optimize engaging, platform-native content that drives impact.

Use social listening tools to surface trends, audience insights and opportunities for engagement.

Manage the end-to-end content approval process, ensuring alignment with brand and regulatory guidelines.

Schedule and publish social content across platforms, optimizing for engagement and reach.

Partner with Client Experience team on reputation management, which includes escalating potential online risks, gathering coverage, context and data for team leads.

Track and analyze social performance metrics to inform future content and engagement strategies.

Share key insights and learnings with internal stakeholders to refine social execution.

Assist local marketing teams with social media support.

Education/Experience

Bachelor degree in Journalism, Communications, Marketing or Public Relations.

5 years of social media marketing, social reporting and/or PR experience, with the ability to assemble and deliver social content emphasizing cost/time efficiencies.

Technical proficiency for Microsoft Office (Word, Excel, PowerPoint and Outlook) is critical.

Photoshop and/or the ability to edit photos and videos is preferred.

Preferred Skills And Qualifications

Passionate social media user with experience as a social media assistant, coordinator or specialist roles.

Experience in creating and editing branded social media content using mobile and social-native tools, as well as collaborating with creative teams on content development.

Understands how to identify risk and how to independently judge and recommend how to navigate around it.

Demonstrate the ability to be self-sufficient in a supportive environment while independently prioritizing and completing tasks on time and communicating effectively.

Ability to apply project management best practices while managing multiple projects efficiently, adapting to shifting timelines and priorities.

Understand social media channels and keep up to date with new social media tools, updates and channels.

Strong service mindset with ability to collaborate in a matrixed organization; experience with client services or client relationship management preferred.

Proficient writer who can shift between short-form and long-form copywriting quickly and effectively.

Able to understand and shift between voices for varying audiences (i.e., employer brand vs. consumer brand) and be comfortable switching several times per business day.

Core Competencies

Communicates Effectively

Planning & Priority Setting

Dealing with Ambiguity

Organizational Savvy

Additional Information

Compensation is negotiable based on education, experience, and other relevant credentials. The US base salary range for this full-time position is $78,000 - $97,000.

Our salary ranges are determined by role, level, and location

• Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only.
  
  

If you are a current associate, you will need to apply through our internal career site. Please log into Workday and click on the Jobs Hub app or search for Browse Jobs.

Benefits: We offer competitive compensation along with a comprehensive benefits package, including medical, dental, vision and paid vacation/sick days, 401(k), generous employee pet discounts and more!

The information in this position description indicates the general nature and level of work to be performed. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this job. Management reserves the right to revise the job description or require that other tasks be performed when the circumstances of the job change (for example, emergencies, change in personnel, workload, or technical development)

We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement please see our career page at vcacareers.com

Nice-to-have skills

• Photoshop
• Social Media Marketing
• Copywriting
• Project Management
• California, United States
  
  

Work experience

• Social Media
  
  

Languages

• English
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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