Social Media Director — Growth & Brand Storytelling

The Florida House; Deerfield Beach (FL); Presencial; USD 90.000 - 150.000; Jornada completa

Descripción de la vacante

FHE Health is seeking a Director of Social Media to lead our digital presence and strengthen brand awareness across platforms. The role requires strategic leadership, experience in social media growth, and expertise in content development aligned with behavioral health missions.

This hands-on marketing leadership position focuses on expanding reach, engaging audiences, and ensuring HIPAA-compliant, mission-driven messaging across channels.

Formación

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• 5+ years in social media marketing, digital content strategy, or brand management.
• Proven leadership of social media strategies, campaigns, or creative teams.
• Strong knowledge of major social platforms, trends, analytics, and algorithms.
• Experience with video production, paid advertising, and audience engagement.
• Proven ability to grow audiences and deliver measurable marketing results.
• Excellent communication, creative thinking, leadership and organizational skills.
• Healthcare, behavioral health, or substance use treatment marketing preferred.

Responsabilidades

• Develop and execute comprehensive social media strategies across key platforms.
• Oversee content creation including videos, photography, graphics, and written content.
• Manage social media campaigns to boost visibility, engagement, and growth.
• Lead collaboration with content creators, marketing professionals, and partners.
• Monitor trends, analytics, and performance metrics to optimize results.
• Collaborate with leadership and clinical teams for accurate, mission-aligned messaging.
• Maintain brand consistency while complying with HIPAA and healthcare marketing standards.
• Oversee social media budgets, paid campaigns, and partnerships.

Conocimientos

Social media marketing

Content strategy

Brand management

Video production

Analytics

Campaign management

Team leadership

Educación

Bachelor's degree in Marketing, Communications, Digital Media

Herramientas

Instagram

Facebook

LinkedIn

TikTok

YouTube

Descripción del empleo

FHE Health is seeking a Director of Social Media to lead our digital presence and strengthen brand awareness across platforms. The role requires strategic leadership, experience in social media growth, and expertise in content development aligned with behavioral health missions.

This hands-on marketing leadership position focuses on expanding reach, engaging audiences, and ensuring HIPAA-compliant, mission-driven messaging across channels.