Social Media Lead – Dual-Brand Growth & AI Content

Purity Products; Plainview (NY); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Bonus

Benefits package

Ownership of social across two brands

Platform experimentation

Job summary

Purity Products in Plainview, NY is seeking a creative, hands-on Social Media Manager to own two brands, Purity Products and Cheerific. You’ll shape voice, content, and platform strategy across TikTok, Instagram, Facebook, YouTube and Pinterest, driving organic growth and community engagement.

You’ll write captions, shoot and edit social-native content, test new formats, and collaborate with our growth team to move fast from trend spotting to published posts.

Qualifications

• 4 to 6 years in organic social or brand marketing, including 2+ years owning a brand's channels.
• A writer first, with sharp instincts for voice and the ability to be funny on purpose
• Deep, native understanding of TikTok and Instagram: algorithms, formats and what makes people stop scrolling
• A track record of testing new platforms and formats early
• Daily, hands-on use of AI tools for content and workflow
• Comfort shooting and editing mobile-native video
• A strong analytical mindset and fluency in social tools and native analytics
• Good judgment on what can and can't be said about a supplement, and comfort working within FTC and claims rules
• The ability to run two brands' channels at once while priorities shift

Responsibilities

• Own organic social strategy for both brands and set cadence and growth targets
• Publish and manage content across TikTok, Instagram, Facebook, YouTube and Pinterest
• Build content calendars for always-on content, launches and seasonal moments
• Manage comments, DMs and community; turn feedback into content ideas

Skills

Organic social marketing

Brand voice

Humor/writing

TikTok & Instagram mastery

AI tools for content

Mobile video shooting/editing

Analytics mindset

FTC/claims knowledge

Two-brand management

Tools

CapCut

Job description

Purity Products in Plainview, NY is seeking a creative, hands-on Social Media Manager to own two brands, Purity Products and Cheerific. You’ll shape voice, content, and platform strategy across TikTok, Instagram, Facebook, YouTube and Pinterest, driving organic growth and community engagement.

You’ll write captions, shoot and edit social-native content, test new formats, and collaborate with our growth team to move fast from trend spotting to published posts.