Social Media Manager

OLIVER | The Brandtech Group; New York (NY); Presencial; USD 60.000 - 100.000; Jornada completa

Descripción de la vacante

OLIVER | The Brandtech Group in New York is seeking a Social Media Manager to own our brands’ voices across Instagram, TikTok and X, crafting platform-specific strategies that grow followers, engagement and conversions.

You’ll design social assets with Canva and CapCut, nurture communities, analyze KPIs, and partner with creators to deliver AI-enhanced campaigns that resonate with culture while protecting brand safety.

Formación

• Experience building multi-channel social growth strategies.
• Proven ability to turn insights into actionable campaigns.
• Strong written and verbal communication in English.

Responsabilidades

• Create and implement multi-channel social growth strategies with senior support to drive followers, reach, engagement, and conversions (IG, TikTok, X).
• Support execution of social strategy using traditional insights and AI-powered tools to drive efficiencies.
• Develop TikTok-specific approaches to optimize performance, awareness and audience growth.
• Design social assets using Canva and CapCut (design work is light).
• Nurture brand communities with a community-first mindset, responding to earned/owned comments to drive engagement.
• Track KPIs and deliver regular reports with actionable recommendations.
• Collaborate with content creators to develop winning social content for Instagram and TikTok.
• Own and manage organic content calendars, write copy in brand voice, and create briefs for creators.
• Lead community engagement on X and build share of voice for the brand.

Conocimientos

Social media strategy

Content creation

Analytics

Community management

Educación

Bachelor's degree in Marketing or related field

Herramientas

Canva

CapCut

AI tools

Descripción del empleo

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Social Media Manager

Location: New York, New York

About the role:

You’ll be the digital voice behind our brands’ social presence, creating content that stops scrolls and starts conversations. Working at the intersection of content creation, community management, and performance analytics, you’ll craft platform‑specific strategies that grow followers, engagement, and conversion. We’re looking for someone who lives and breathes social trends and platform nuances, finding innovative ways to insert our brands into cultural moments while building loyal communities. Success means developing thriving social channels that not only drive engagement and brand love but deliver measurable business impact through innovative, AI‑enhanced approaches.

What you will be doing:

Social Media Management

• Create and implement multi-channel social growth strategies with the support of the Senior Social Media Manager to drive increases in following, reach, engagement, and conversion, focusing on core channels Instagram, TikTok, and X
• Support execution of social strategy, using both traditional insights and AI-powered tools to drive efficiencies
• Develop TikTok-specific approaches to optimize performance, drive brand awareness, and engage new audiences in innovative ways
• Design social assets using Canva, CapCut (design work is light)
• Nurture brand communities with a "community-first" mindset—listening and responding to relevant earned and owned comments to drive engagement
• Track KPIs and deliver regular reports on channel performance with actionable recommendations
• Collaborate with content creators to develop winning social content for Instagram and TikTok
• Own and manage organic content calendars, including writing copy in brand tone of voice and creating briefs for content creators
• Lead community engagement on X and build share of voice for the brand, demonstrating in-depth knowledge of the platform and social communities
• Identify opportunities for the brand to surprise and delight its audience
• Manage and nurture a network of brand advocates, identifying key engagement opportunities in organic planning
• Increased knowledge on how to navigate controversial topics responsibly. Knowledge of the PR risks and opportunities associated with these types of stances.
• Interpret partnership briefs and legal documents as it relates tochannelassets and usage.
• Spot and execute reactive content to insert brands into cultural conversations
• Track record ofincreasing brand affinity through social led opportunities and trends
• Spearhead social planning for