Social Media Lead — CPG Brand (Equity & Benefits)

HallPass; New York (NY); On-site; USD 115,000 - 125,000; Full time

Benefits offered by this job

Company equity options

Health, Vision, Dental Insurance

401(k) with 4% match

Gym expense coverage

Job summary

HallPass, a breakout candy brand, seeks a Social Brand Manager to own our organic channels, influencer relationships, and social-native content. You’ll define voice, publish daily across TikTok/Instagram, and manage creator partnerships from sourcing to reporting.

The role is full-time, in-office in New York City, with equity options and comprehensive benefits. Salary range is $115k–$125k per year, inclusive of bonus.

Qualifications

• 3–5 years in organic social or brand marketing
• CPG, food, or consumer brand experience preferred
• Proven experience running a creator program end to end
• Deep understanding of TikTok and Instagram — algorithms and formats
• A writer first, with strong voice and humor
• Comfortable shooting and editing mobile-native content
• Strong analytical mindset and fluency in social/creator tooling
• Portfolio of social content and creator programs you led

Responsibilities

• Own organic social strategy across platforms and build content calendar
• Manage creator program end to end: sourcing, negotiation, briefing, reporting
• Own relationships with social-first publishers and food accounts
• Brief content to creatives and external partners; edit social-native content
• Produce weekly pulse, monthly reports, post-launch readouts and insights

Skills

Brand marketing

Social strategy

Creator program management

TikTok & Instagram

Copywriting

Video editing

Analytics

Program building

Job description

HallPass, a breakout candy brand, seeks a Social Brand Manager to own our organic channels, influencer relationships, and social-native content. You’ll define voice, publish daily across TikTok/Instagram, and manage creator partnerships from sourcing to reporting.

The role is full-time, in-office in New York City, with equity options and comprehensive benefits. Salary range is $115k–$125k per year, inclusive of bonus.