SOCIAL MEDIA / INFLUENCER MANAGER

SBH Fashion; New York (NY); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Social Media & Influencer Manager to elevate brand awareness and engagement. This role involves strategic planning, influencer partnerships, and innovative content creation to drive community engagement. The ideal candidate will have extensive experience in social media management for luxury brands and a passion for crafting compelling narratives that resonate with audiences. Join a creative team where your contributions will shape the brand's digital presence and foster strong community connections.

Qualifications

• 5+ years in social media strategy for luxury or fashion brands.
• Experience managing influencer partnerships and community engagement.

Responsibilities

• Develop and execute social media and influencer strategies.
• Manage relationships with influencers and coordinate marketing campaigns.

Skills

Social Media Strategy

Influencer Marketing

Community Management

Content Creation

Video Editing

Tools

Dash Hudson

ShopMy

Job description

Position Overview: The Social Media & Influencer Manager will play a pivotal role in driving brand awareness, engagement, and revenue growth by strategically managing social content, community and influencer relationships. This role requires a creative and data-driven individual who can seamlessly integrate social content, as well as influencer marketing tactics to drive brand awareness and engagement.

Key Responsibilities:

Strategic Planning and Execution:

• Develop and maintain influencer marketing calendars and social media content plans, ensuring alignment with business priorities, seasonality, trends, and cultural events.
• Set and execute a comprehensive social media strategy to achieve goals such as new user acquisition, customer loyalty, and community engagement.
• Lead the development and launch of new platform strategies and go-to-market plans for existing and emerging social media channels.

Influencer Partnerships Management:

• Manage talent relationships, including outreach, negotiation, and integration into 360-degree marketing initiatives.
• Create tailored marketing briefs for campaigns and partnerships, ensuring timely product deliveries and seamless execution.
• Scale and manage brand ambassador programs using the analytics platform ShopMy.
• Utilize Dash Hudson to collect and analyze data, insights, and trends to inform influencer marketing and social media strategies.

Social Media Content Development:

• Drive ideation and innovation in social media storytelling and content creation to bring the brand's multiple dimensions to life.
• Develop and own the content calendar, coordinating seasonal and weekly product drops and social media campaigns.
• Lead the production of a broad range of content types, including video, still imagery, and animations for use across various social platforms.
• Identify and translate social media trends into unique and brand-aligned concepts.

Community and Campaign Management:

• Create community-building strategies to drive brand awareness and engagement across social channels.
• Coordinate partnerships and giveaways, from brainstorming to execution.
• Measure and analyze the performance of social and influencer campaigns, reporting key metrics and insights to senior management.

Team Collaboration and Support:

• Collaborate with the creative, e-commerce, and digital marketing teams to ensure cohesive and effective marketing efforts.
• Support special marketing initiatives, including assisting with creative briefs, planning, execution, and post-campaign recaps.
• Manage and mentor a social media intern, fostering a collaborative and productive team environment.

Qualifications:

• 5+ years of experience in social media strategy, management, and execution for a luxury, retail, or fashion brand.
• 3-5 years of experience working with influencers, including negotiating social media deals.
• Existing relationships with talent and talent agencies are a plus.
• A deep understanding of the social media landscape and community management.
• Proven track record in running successful social media and influencer campaigns.
• Highly creative with a passion for creating engaging brand content with a strong visual impact.
• Excellent verbal and written communication skills.
• Video editing experience is a plus.
• A positive attitude and desire to excel in a dynamic, fast-paced environment.