Manager, Social Media Influencers

USTA; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Job summary

Join a passionate team at an established organization dedicated to promoting tennis across the nation. This dynamic role focuses on developing and executing influencer strategies that drive engagement and growth through innovative social media campaigns. You will work closely with cross-functional teams and agency partners to create compelling content that resonates with diverse audiences. If you're an experienced digital marketer with a flair for creativity and collaboration, this position offers a unique opportunity to make a significant impact in the world of tennis. Embrace the chance to work in a hybrid environment that values flexibility and teamwork while contributing to a beloved sport.

Benefits

Medical, dental, vision insurance

Generous paid time off

401(k) with employer matching

Tuition reimbursement

Mental health resources

Pet insurance

Commuter benefits

Identity theft protection

Discounts with partners

Fun events

Qualifications

• 6+ years in social media/digital marketing with strong influencer campaign skills.
• Proficient in content creation and editing using Adobe tools.

Responsibilities

• Develop influencer content strategy and maintain communication with influencers.
• Leverage influencer relationships to enhance social media engagement.

Skills

Social Media Marketing

Influencer Campaign Management

Content Editing

Digital Marketing

Strong Writing Skills

Team Collaboration

Tools

Adobe Photoshop

Adobe Premiere Pro

Sprinklr

Hootsuite

Job description

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

Develops the process for incorporating influencers into year-round social content strategy and supports cross-functional teams by seamlessly leveraging influencers for storytelling and campaigns.

• Develops process for incorporating influencers into year-round social content strategy across USTA and US Open channels
• Creates year-round social media influencer content calendar in alignment with wider owned and operated social media content calendar
• Supports cross-functional teams in leveraging influencers for campaigns
• Maintains communication with active influencer roster, sourcing new influencers as necessary
• Works with agency partner(s) on execution of supported influencer campaigns
• Collaborates with paid social and analytics on content amplification and reporting

Drive Growth & Engagement

• Maintains understanding of influencer activations across platforms to develop multi-channel best practices
• Leverages influencer relationships to create high performing social media content
• Delivers an influencer program in alignment with key business objectives and campaigns to drive results that reach targeted and new audiences on various social platforms

Who You Are

• 6+ years of experience in social media and/or digital marketing
• Strong understanding of building Influencer campaigns and working with content creators during the pre- and post-production phases of their process
• Content editing and creation skills utilizing Adobe Photoshop, Premiere Pro, or Content Management Systems
• Strong knowledge of social media platforms, including Instagram, X, Facebook, and TikTok, as well as relevant listening and research SaaS tools (e.g. Sprinklr, Hootsuite, etc.)
• Previous experience managing an agency partner to execute influencer campaigns
• Highly organized, excellent writing and presentation skills with strong attention to detail
• Approaches tasks and deadlines with a sense of urgency
• Commitment to teamwork through collaboration and positive, proactive communication
• This role is designated as “hybrid” which allows for time in the office as well as remote. This is not a fully remote position, aligned with the current USTA hybrid/flex policy.

What We Offer

At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility:Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs:Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize:Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally:401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $5,000 for tuition reimbursement.
• Mental and emotional wellness:Resources for overall well-being including mental health and meditation benefits.
• Other cool perks:A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the annual base salary for this position $70,000 – 80,000. Any additional pay or benefits a person may qualify for, are not included in this range. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Come One, Come All

We strongly encourage you to apply if you’re interested; we'd love to learn how you can “serve” our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.