Social Media & Influencer Growth Specialist

Lidl US; Arlington (VA); On-site; USD 47,000 - 54,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K Plan

Paid PTO

Training plans

DailyPay

Job summary

Lidl US is seeking a Marketing Specialist to plan, develop and execute social media campaigns and influencer collaborations. The role focuses on content creation, influencer outreach, and driving brand awareness to boost e-commerce retail growth.

You will work with cross-functional teams to align social media activities with broader marketing goals, monitor performance, and optimize efforts based on data-driven insights.

Qualifications

• 1–3 years of professional experience in social media, marketing, or content creation.
• Proficient in using social media platforms, tools and analytics to drive campaigns.
• Experience identifying engaging influencers and negotiating partnerships.
• Strong analytical skills to evaluate performance data and derive insights.

Responsibilities

• Plan and implement social media strategies and campaigns to drive brand awareness and engagement.
• Identify influencers, develop partnerships, and create authentic sponsored content.
• Analyze performance metrics and manage budgets and resources for campaigns.

Skills

Social media experience

Influencer partnerships

Content creation

Analytics

Budgeting & PM

Education

University degree or equivalent

Job description

Lidl US is seeking a Marketing Specialist to plan, develop and execute social media campaigns and influencer collaborations. The role focuses on content creation, influencer outreach, and driving brand awareness to boost e-commerce retail growth.

You will work with cross-functional teams to align social media activities with broader marketing goals, monitor performance, and optimize efforts based on data-driven insights.