Social Media Growth Lead: Strategy, Influencers & Analytics

Ollie's Bargain Outlet, Inc.; Harrisburg (Dauphin County); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Rx coverage

401K with match

Employee discount 20%

Career development

Job summary

Ollie’s Bargain Outlet is seeking a creative, strategic Social Media Manager to lead our social media presence, grow brand awareness, and drive engagement across digital channels. You will develop content strategies, manage communities, and collaborate with agencies and influencers to support business goals.

The ideal candidate will have 3+ years in social media management, strong knowledge of platforms, and experience measuring performance with analytics tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field.
• 3+ years of experience in social media management, digital marketing, or influencer marketing.
• Demonstrated experience managing influencer partnerships and campaigns.
• Strong understanding of major social media platforms and influencer marketing trends.
• Experience with social media management and analytics tools.
• Excellent communication, relationship-building, and negotiation skills.
• Strong project management and organizational abilities.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand and business goals.
• Create, schedule, and publish engaging content across platforms including Instagram, Facebook, LinkedIn, TikTok, X (Twitter), YouTube, and emerging channels.
• Maintain a consistent brand voice and visual identity across all social media platforms.
• Collaborate with internal teams to support business objectives, promotions, events, and marketing campaigns.
• Stay informed on social media trends, platform updates, and best practices.
• Monitor and manage social media channels daily; respond to comments, messages, reviews, and inquiries.
• Identify opportunities to increase audience interaction and brand advocacy.
• Coordinate influencer campaigns from concept through execution and measure ROI.
• Prepare regular reports on audience growth, engagement, content performance, and campaign effectiveness.

Skills

Strategic thinking

Content creation

Community management

Influencer marketing

Analytics

Education

Bachelor's degree in Marketing

Tools

Social media management tools

Analytics tools

Job description

Ollie’s Bargain Outlet is seeking a creative, strategic Social Media Manager to lead our social media presence, grow brand awareness, and drive engagement across digital channels. You will develop content strategies, manage communities, and collaborate with agencies and influencers to support business goals.

The ideal candidate will have 3+ years in social media management, strong knowledge of platforms, and experience measuring performance with analytics tools.