Social Media Influencer and Content Coordinator

FRANKLIN SPORTS; Stoughton (MA); Hybrid; USD 57,000 - 63,000; Full time

Benefits offered by this job

Employee Discounts

401K with match and profit-sharing

Company Paid AD&D and Life Insurance

Job summary

Franklin Sports, a family-owned sports brand, seeks a Social Media Influencer/Content Coordinator to expand Franklin Pickleball presence through creator partnerships and product seeding. The role focuses on building authentic relationships, driving brand awareness, and growing engagement across platforms.

The ideal candidate will understand the creator economy, excel at outreach, and collaborate with internal teams to deliver compelling campaigns that resonate with sports enthusiasts and

Qualifications

• Bachelor’s degree in marketing or related field is required.
• 0–3 years of experience in social media content or internships, ideally in consumer/sporting goods.
• Strong understanding of major social platforms (Instagram, TikTok, YouTube, Facebook).
• Excellent written communication and relationship-building skills.
• Highly organized with strong project management abilities.
• Experience using influencer discovery or CRM platforms is a plus.

Responsibilities

• Identify influencers and content creators aligned with Franklin brand.
• Build a pipeline of micro to top-tier creators for partnerships.
• Coordinate product seeding and manage influencer relationships.
• Help grow community across social media channels.
• Track influencer performance and campaign outcomes; report results.

Skills

Social media strategy

Influencer marketing

Content coordination

Relationship management

Analytics & reporting

Campaign management

Education

Bachelor’s degree in Marketing

Tools

CRM platforms

Job description

SOCIAL MEDIA INFLUENCER/CONTENT COORDINATOR (Non-exempt)

Who we are:

At Franklin Sports, Inc. we believe that sports make life better. Driven by our passion to get people moving, playing and competing, we bring sports to life for athletes of all ages. Whether our job is designing a product for a World Series MVP or a child enjoying their first swings of the bat, we are dedicated to make sports inspiring, fun and accessible for all. Every day, we collaborate to bring innovation and quality craftsmanship across the world of sport. We are proud of our partnerships with Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Women’s Soccer League, the Women’s National Basketball Association, the Pro Volleyball Federation, USA Pickleball, and Hasbro’s Nerf brand — all of which bring energy, strength, and joy to our products. We are family owned and family driven. To join Franklin Sports is to join the #FranklinFam.

What you will do:

This is a brand new position supporting our exciting growth in our Franklin Pickleball department. We are looking for a passionate and relationship-driven Social Media Influencer & Content Coodinator to expand our presence through strategic partnerships with content creators, athletes, and influencers. This role will identify creators who align with the Franklin brand, coordinate product seeding, manage influencer relationships, and help build an engaged community across social media platforms.

The ideal candidate understands the creator economy, is passionate about social media, and knows how to identify authentic partnerships that drive brand awareness, engagement, and product adoption.

The ideal candidate will have a passion and familiarity with Pickelball and the sports community.

The position is located at our Headquarters in Stoughton, MA with a hybrid office option and will report to the Director, International Sales & Partnerships.

#FranklinFamily

IN MORE DETAIL, YOU WILL:

Influencer Discovery & Outreach

• Research and identify influencers, content creators, pickleball players, coaches, and lifestyle personalities who align with the Franklin Pickleball brand.
• Build and maintain a pipeline of micro, mid-tier, and top-tier creators.
• Reach out to potential collaborators through email, direct messages, and other communication channels.
• Manage the pickleball social channels

Evaluate creators based on audience demographics, engagement, content quality, and brand fit.

Product Seeding & Campaign Management

• Coordinate product gifting and sampling programs for influencers and creators.
• Track shipments, product requests, and creator deliverables.
• Manage influencer agreements, campaign timelines, and communication.
• Ensure creators receive the information and assets needed to successfully promote Franklin products.

Relationship Management

• Build long-term relationships with creators, athletes, ambassadors, and brand partners.
• Maintain regular communication and identify opportunities for future collaborations.
• Support creator events, tournaments, and product launches.

Social Media & Community Engagement

• Monitor social media for user-generated content featuring Franklin products.
• Engage with creators by liking, commenting, sharing, and reposting content.
• Identify trending content and opportunities to amplify community voices.
• Encourage authentic customer stories and community participation.

Analytics & Reporting

• Track influencer performance, engagement, reach, and conversions.
• Measure the success of gifting campaigns and creator partnerships.
• Maintain influencer databases and campaign reports.
• Recommend strategies to improve creator ROI and overall social media growt
• Other duties as assigned.

WHO YOU ARE:

• Bachelor’s degree required with a focus in marketing
• 0-3 years of experience in Social Media Content or applicable internships, ideally with a consumer or sporting goods company

WHAT YOU HAVE DONE/ESSENTIAL TO THE ROLE:

• Strong understanding of Instagram, TikTok, YouTube, Facebook, and emerging social platforms.
• Excellent written communication and relationship-building skills.
• Highly organized with strong project management abilities.
• Experience using influencer discovery or CRM platforms is a plus.
• Ability to manage multiple campaigns simultaneously.
• Strong analytical skills with experience measuring campaign performance.

Preferred Qualifications

• Passion for pickleball and familiarity with the sport's community.
• Existing relationships with sports, fitness, or lifestyle creators.
• Experience with affiliate marketing or ambassador programs.
• Knowledge of influencer contracts, FTC guidelines, and sponsored content best practices.
• Experience working with sports or consumer product brands.

LEVEL OF RESPONSIBILITY:

NON EXEMPT: Interact regularly and follow up with internal and external parties based on direction of management, presents information for decision making to manager, and the ability to independently follow up on pending item and to manage their own daily tasks and projects as assigned by management.

SUPERVISORY RESPONSIBILITIES:

This position does not supervise employees.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit/stand; use hands or fingers to handle, or feel; reach with hands and arms; and talk and hear.

WORK ENVIRONMENT:

The noise level in the work environment is usually moderate

If you are interested in joining the #FranklinFamily, please apply.

For this role, the pay range is $57000 –$63,000 annually, which is what we reasonably expect to offer when filling the position. Your actual offer will depend on things like your experience, skills, and what you bring to the team.

We also want to share with you our benefits at a glance:

• Employee Discounts
• 401K with immediate participation and a 1% match, a retirement 401(K) match of 3% safe harbor match, plus a potential profit-sharing retirement contribution of 1% after a full calendar year of employment

After 30 Days Waiting Period:

• 20 days PTO program/13 Paid Holidays (prorated)
• Health, Dental, Vision Insurance
• Company Paid AD&D and Life Insurance (2 times Base Salary)
• Voluntary Life and AD&D Insurance
• Voluntary Accident Insurance, Critical Illness or Hospital Indemnity
• Company Paid Short- and Long-Term disability plans
• Flexible Spending with $680 Carry Over option and Dependent Care Account Plans
• Employee Life Assistance Plan and Identity Theft Protection Support
• Tuition Reimbursement after waiting period

Franklin Sports is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.