Performance Marketing Strategist

Franklin Sports; Stoughton (MA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Franklin Sports, a family-owned company based in Stoughton, MA, is seeking a Performance Marketing Strategist to own paid media across retail networks and drive growth through data-driven execution. You will document decision processes, establish scalable standards, and collaborate with internal teams and partners to optimize performance and efficiency.

The role requires a hands-on approach to retail media, with hybrid office options and travel for events as needed.

Qualifications

• Own paid media strategy and execution across retail media networks (Amazon, Walmart, Target).
• Manage campaign performance, optimization, and reporting to leadership.
• Develop an operating system for media decisions and translate into account-level strategy and standards.
• Leverage automation and AI-enabled platforms to execute at scale.

Responsibilities

• Own campaign execution and expand across retail media channels as the model proves out.

Skills

Paid media strategy

Campaign optimization

Reporting to leadership

Automation & AI platforms

Tools

Amazon Ads

Walmart Ads

Target Ads

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Performance Marketing Strategist

Full Time Regular Professional Stoughton, MA, US

PERFORMANCE MARKETING STRATEGIST (EXEMPT)

Who we are: At Franklin Sports, Inc. we believe that sports make life better. Driven by our passion to get people moving, playing and competing, we bring sports to life for athletes of all ages. Whether our job is designing a product for a World Series MVP or a child enjoying their first swings of the bat, we are dedicated to make sports inspiring, fun and accessible for all. Every day, we collaborate to bring innovation and quality craftsmanship across the world of sport. We are proud of our partnerships with Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Women’s Soccer League, the Women’s National Basketball Association, the Pro Volleyball Federation, USA Pickleball, and Hasbro's Nerf brand - all of which bring energy, strength, and joy to our products. We are family owned and family driven. To join Franklin Sports is to join the #FranklinFam.

What you will do:

The Performance Marketing Strategist owns paid media strategy and execution across our retail media networks including Amazon (multiple marketplaces), Walmart, and Target as well as emerging retail channels. This individual will manage campaign performance, optimization, and reporting to leadership, coordinating with internal teams and external partners to deliver against growth and efficiency targets.

This role also builds the operating system behind the media: documenting how advertising decisions get made, translating that into clear account-level strategy and standards, and leveraging automation and AI-enabled platforms to execute at scale. This position sits at the intersection of hands-on retail media practice and process design and will help define how we run advertising as tooling, channels, and category dynamics evolve.

This role may require travelling to company-sponsored events with overnight stays.

The position is located at our Headquarters in Stoughton, MA with a hybrid office option and will report to the Manager, Ecommerce Growth.

#FranklinFamily

IN MORE DETAIL, YOU WILL:

• Own campaign execution and expand across retail media channels as the model proves out