Senior Digital Marketing Lead — Growth & ROI

Ollie; Paxtonia (PA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and RX

401K, Company match

20% Associate discount on Ollie’s

120 hours of PTO

Job summary

Ollie is seeking a Digital Marketing Lead to own and execute Ollie’s digital marketing programs, driving growth through acquisition, engagement, and conversion across channels. You’ll collaborate with marketing, CRM, analytics and partners to shape the company’s digital roadmap.

Lead planning, budgeting, measurement, and testing; manage agency relationships with Google, Meta, TikTok and YouTube; analyze results and optimize campaigns; stay ahead of trends and drive digital transformation at

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field.
• 5–7 years of progressive digital marketing experience.
• Experience with retail, e-commerce, or multi-location marketing.
• Experience managing agency relationships and digital media budgets.
• Strong expertise in paid media, social advertising, analytics, attribution, and performance marketing.
• Advanced knowledge of Google Ads and Meta platforms.

Responsibilities

• Lead the development and execution of digital marketing strategies aligned with company growth objectives.
• Own annual and seasonal digital marketing plans, budgets, channel strategies, and performance targets.
• Lead digital marketing support plans for seasonal promotions and campaigns, and key business initiatives.
• Identify opportunities to expand customer acquisition, retention, and engagement across digital channels.
• Lead relationships with digital agencies and key platform partners including Google, Meta, TikTok, YouTube, and emerging media partners.
• Own measurement frameworks and reporting processes across digital channels.
• Analyze campaign results and identify actionable insights to improve efficiency and effectiveness.
• Lead testing strategies across audiences, creative, landing pages, messaging, and media channels.
• Monitor ROI, customer acquisition costs, engagement metrics, and conversion performance.
• Champion digital innovation and support ongoing digital transformation initiatives.
• Stay current on emerging digital marketing trends, technologies, and consumer behaviors.
• Perform other duties and special projects as assigned.

Skills

Strategic thinking

Project management

Excellent communication

Stakeholder management

Data-driven decision making

Influence cross-functional teams

Education

Bachelor's degree in Marketing, Advertising, Business, Communications, or related field

Tools

Google Ads

Meta platforms

Analytics tools

Excel

PowerPoint

Job description

Ollie is seeking a Digital Marketing Lead to own and execute Ollie’s digital marketing programs, driving growth through acquisition, engagement, and conversion across channels. You’ll collaborate with marketing, CRM, analytics and partners to shape the company’s digital roadmap.

Lead planning, budgeting, measurement, and testing; manage agency relationships with Google, Meta, TikTok and YouTube; analyze results and optimize campaigns; stay ahead of trends and drive digital transformation at