Social Media Growth Lead – Entertainment Experiences

WarnerMedia

Burbank, Northern (CA, KY)

Hybrid

USD 72,000 - 134,000

Full time

2 days ago

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Job summary

Warner Bros. Discovery Global Experiences seeks a commercially oriented Manager, Social Media to lead strategy and execution across Warner Bros.

Studio Tour Hollywood, Superman Experience, retail, and priority Americas projects. The role focuses on turning social into a full-funnel growth engine with awareness, engagement, and conversion, plus strong platform-native content, community management, and performance measurement.

Qualifications

5-8 years of solid experience in social media, social content strategy, audience development or integrated consumer marketing.
Demonstrated success growing reach, engagement and audiences through platform-specific strategies across Meta, TikTok, YouTube, Pinterest, Snapchat or comparable channels.
Strong understanding of short-form and long-form social video, creator and influencer programs, community management, social listening, platform trends and content experimentation.
Experience translating brand, franchise and commercial priorities into engaging social storytelling while navigating approvals in a complex organization.

Responsibilities

Lead the social strategy across the Americas portfolio, defining how social will build awareness, engagement, consideration and conversion.
Translate business objectives and audience insight into social objectives, strategies, and content pillars.
Develop platform-native approaches with emphasis on short-form video, entertainment, utility, conversation and participation.
Manage day-to-day social agency relationship, briefs, deliverables, timelines, and budgets.