Manager, Social

2700 Warner Bros. Consumer Products Inc.; United States; On-site; USD 72,000 - 134,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Retirement plan

Paid holidays and vacation

Job summary

Warner Bros. Discovery Global Experiences is seeking a commercially focused Manager, Social Media to lead social media strategy and execution across multiple experiences in the Americas, including high‑profile tours and launches.

You will shape platform strategies, editorial calendars, and content that grows awareness, engagement and conversion. Bring 5–8 years of social media or integrated marketing expertise, strong editorial judgment, and experience managing agencies, creators and partners to

Qualifications

• 5–8 years of solid experience in social media or integrated marketing.
• Experience owning multi-platform social programs across major platforms.
• Strong editorial judgment and copywriting skills.
• Experience managing social and content agencies and budgets.

Responsibilities

• Lead social strategy across the Americas portfolio and define objectives for awareness, engagement, consideration, and conversion.
• Translate brand direction into clear social objectives, audience strategies, and content pillars.
• Oversee platform strategy, editorial planning, publishing, and performance measurement.
• Manage the day-to-day social agency relationship, including briefs, timelines and budgets.
• Develop creator and influencer strategies and coordinate approvals and usage rights.
• Ensure a scalable, platform-native content approach with short-form video and engaging formats.

Skills

Social media strategy

Multi-platform campaigns

Agency management

Content creation

Analytics & measurement

Job description

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your Role

Warner Bros. Discovery Global Experiences is seeking a commercially focused Manager, Social Media to lead social media strategy and execution across Warner Bros. Studio Tour Hollywood, Superman Experience, retail, new launches, seasonal activations and priority Americas projects. This role is dedicated to making social media a meaningful full‑funnel growth engine: expanding awareness and cultural relevance; creating active fan engagement and community; building consideration for distinct experiences; and generating qualified traffic and conversion. The Manager will develop differentiated strategies for each experience and platform while creating a coherent portfolio approach that enables learning, scale and operational consistency. The Manager will lead the day‑to‑day social media agency relationship and oversee platform strategy, editorial planning, publishing, social‑first content, video, creators and influencers, community management, social listening, measurement and optimization.

Accountabilities

Lead the social strategy across the Americas portfolio, defining how social will build awareness, engagement, consideration and conversion for each experience, launch, seasonal activation and priority retail initiative. Translate business objectives, audience insight and approved brand and franchise direction into clear social objectives, audience strategies, content pillars, messaging and calls to action. Develop distinct social approaches for different experiences and audiences while creating shared standards, playbooks and learning across the portfolio. Connect social storytelling to commercial priorities, including ticket sales, attendance, product differentiation, premium experiences, retail traffic, new openings and repeat visitation. Build annual, seasonal and launch‑specific social plans that balance long‑range planning with the agility to respond to timely cultural moments and fan conversation. Establish a clear role, target audience, editorial voice, content mix and publishing strategy for Meta, TikTok, YouTube, Pinterest, Threads and other relevant current or emerging platforms. Own the integrated social editorial calendar and day‑to‑day publishing rhythm across multiple experiences, balancing evergreen storytelling, campaign moments, launches, events, offers and responsive content. Develop platform‑native approaches rather than repurposing the same assets across channels, with particular emphasis on short‑form video, entertainment, utility, conversation and participation. Build social‑search and Pinterest strategies that capture travel planning, local “things to do,” fan inspiration and other high‑intent discovery behaviors. Maintain strong channel governance, account access, publishing controls, content archives and escalation processes across the portfolio. Build a consistent, higher‑volume pipeline of compelling social‑first content, including short‑form video, behind‑the‑scenes access, humor, interactive formats, user‑generated content, current trends that are brand appropriate, and timely franchise or talent opportunities. Develop strong creative hooks, storytelling formats and calls to action designed to increase reach, watch time, sharing, saves, conversation, consideration and qualified traffic. Brief and partner with the Creative & Brand Manager, agencies, production partners and internal teams to ensure assets are platform‑native, on brand and delivered at the speed and volume social requires. Develop creator and influencer strategies, including identification, briefing, content coordination, approvals, usage rights, amplification recommendations and performance evaluation. Identify opportunities to encourage and responsibly use guest and fan content, testimonials and advocacy to build credibility and intent. On‑the‑ground support for all social shoots, filming, and events on a regular basis. Seek out opportunities to cross‑promote and collaborate across all WBD‑wide Partners. Lead active community management that deepens fan relationships, responds appropriately to questions and feedback, and creates a recognizable, engaging presence for each experience. Establish social listening practices to monitor sentiment, guest experience, cultural and platform trends, competitor activity and emerging opportunities or risks. Create response standards, moderation guidance and escalation protocols in partnership with Publicity, Guest Services, Operations, Legal, Brand and Franchise stakeholders. Turn recurring questions, comments and audience behavior into actionable recommendations for content, campaigns, offers and the broader guest experience. Identify real‑time opportunities for culturally relevant participation while applying sound judgment around brand safety, franchise sensitivities and reputational risk. Lead the day‑to‑day social agency relationship, setting clear briefs, priorities, deliverables, timelines, quality standards, performance expectations and approved budget parameters. Ensure agency work reflects the distinct objectives and voice of each experience while maintaining consistent operating standards across the portfolio. Coordinate social execution with Creative, Growth Insights, Publicity, Brand, Franchise, Retail, Operations, Commercial and external operating partners for launches, seasonal campaigns and ongoing programs. Partner with media owners to translate organic content learning into paid‑social creative and amplification recommendations without assuming ownership of the broader paid‑media function. Maintain an efficient approval and publishing workflow that enables speed while respecting WBD Brand, Franchise, Legal, Publicity and talent approval requirements. Define social objectives and key performance indicators across the funnel, including reach, video views and completion, audience growth, engagement, shares, saves, sentiment, qualified traffic, assisted conversion and directly attributable conversion where measurable. Partner with Growth Insights and digital channel owners to establish actionable reporting, campaign tagging and appropriate links between social activity and website, ticketing or retail outcomes. Create a disciplined test‑and‑learn program across hooks, formats, length, cadence, messages, IP, creators, calls to action and platform features; scale winning approaches and refresh content before fatigue. Translate performance into clear recommendations for editorial plans, content investment, agency priorities, paid amplification and future campaigns. Stay ahead of platform changes, emerging formats, social commerce, AI‑enabled tools and evolving audience behaviors, recommending responsible opportunities for experimentation.

Qualifications & Experience

5-8 years of solid experience in social media, social content strategy, audience development or integrated consumer marketing, including direct ownership of multi‑platform social programs. Demonstrated success growing reach, engagement and audiences through platform‑specific strategies across Meta, TikTok, YouTube, Pinterest, Snapchat or comparable channels. Strong understanding of short‑form and long‑form social video, creator and influencer programs, community management, social listening, social search, platform trends and content experimentation. Experience developing social strategies that support the full customer journey from awareness and engagement through consideration, qualified traffic and conversion. Experience translating brand, franchise and commercial priorities into engaging social storytelling while navigating approvals in a complex organization. Experience managing social and content agencies, including briefing, workflow, budgets, quality control, performance management and cross‑functional approvals. Strong working knowledge of social analytics, campaign tagging, platform measurement, attribution limitations and test‑and‑learn methods; ability to connect social metrics to business outcomes. Excellent editorial judgment and copywriting skills, with the ability to adapt tone and storytelling to different platforms, experiences and fan communities. Experience collaborating effectively with Creative, Publicity, Brand, Franchise, Legal, Commercial, Retail, Operations and paid‑media stakeholders. Experience in entertainment, travel, attractions, hospitality, retail, ecommerce or other consumer‑facing businesses preferred. Thinks social‑first and understands how to earn attention, participation and advocacy rather than simply adapt campaign assets for social channels. Combines strong editorial and platform intuition with rigorous testing and performance accountability. Keeps pace with changing social behaviors, creators, fan communities, cultural conversation and emerging platform capabilities. Prioritizes effectively and drives alignment across multiple brands, launches and stakeholders.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $72,100.00 - $133,900.00 salary per year. Other rewards may include annual bonuses, short- and long‑term incentives, and program‑specific awards.In addition, Warner Bros. Discovery provides a variety of benefits to employees:

• health insurance coverage
• an employee wellness program
• life and disability insurance
• a retirement savings plan
• paid holidays and sick time and vacation

Other rewards may include annual bonuses, short- and long‑term incentives, and program‑specific awards.If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainment, sports and news assets with Discovery's leading non‑fiction and international entertainment and sports businesses.