Retail Marketing Lead, Fan-Driven Experiences

WarnerMedia; Burbank (CA); On-site; USD 74,000 - 137,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Paid holidays

Sick time

Vacation

Job summary

Warner Bros. Discovery is seeking a commercially driven Manager, Retail Marketing to lead integrated marketing programs for the Americas retail portfolio, including flagship stores, new locations and retail opportunities connected to WBD experiences.

The role focuses on developing retail marketing plans that drive footfall, engagement and repeat visitation, while aligning with product storytelling, CRM, social and on-site execution across teams.

Qualifications

• 5-8 years of relevant experience in retail marketing, consumer marketing, shopper marketing, merchandising marketing or integrated brand marketing.
• Proven experience developing campaigns that drive store traffic, product engagement and conversion.
• Strong understanding of retail marketing metrics, promotional planning and in-store customer journeys.
• Experience supporting store openings, product launches and multi-location retail programs.

Responsibilities

• Develop integrated marketing plans for individual stores and the Americas retail portfolio, aligned to sales targets and local-market opportunities.
• Drive qualified footfall and customer acquisition through social, digital, CRM, partnerships and in-store channels.
• Collaborate with Growth Insights, Retail Operations and Finance to monitor traffic, conversion and average transaction value.
• Identify performance gaps and recommend actions to increase awareness, conversion and customer spend.
• Own the retail marketing calendar and coordinate launches, exclusives and seasonal campaigns.
• Translate product stories and franchise priorities into compelling campaigns and messaging.
• Develop promotional approaches balancing revenue, brand positioning and inventory.

Skills

Retail marketing

Campaign development

Project management

Cross-functional collaboration

Job description

Warner Bros. Discovery is seeking a commercially driven Manager, Retail Marketing to lead integrated marketing programs for the Americas retail portfolio, including flagship stores, new locations and retail opportunities connected to WBD experiences.

The role focuses on developing retail marketing plans that drive footfall, engagement and repeat visitation, while aligning with product storytelling, CRM, social and on-site execution across teams.