Social Media Growth & Agency Launch Manager — Hybrid TX

Assisted Living Mansion; Georgetown (TX); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Hybrid in-office (Georgetown, TX)

Commission on monthly retainer

Meta Blueprint Certification sponsor

Job summary

Assisted Living Mansion in Georgetown, TX seeks a Social Media Manager to act as the execution engine of our Marketing Department. You will oversee daily publishing across YouTube, Instagram, LinkedIn, and Facebook, guiding a remote editing team and ensuring high-quality content delivery.

Translate strategy into compelling short-form videos and captions, manage engagement, and track KPIs to optimize campaigns.

Qualifications

• 3–5 years of experience in social media management, content marketing, or a similar role.
• Strong project management skills with the ability to oversee multiple workflows and direct a remote editing team.
• Deep understanding of social media algorithms, particularly Instagram and YouTube, and the ability to think critically about content performance.
• Excellent copywriting skills with a knack for writing engaging hooks and captions.
• Experience with analytics tools (e.g., YouTube Studio, Instagram Insights) to drive data-informed decisions.
• Ability to thrive in a fast-paced, entrepreneurial environment and take ownership of the marketing execution engine.
• Certifications (Bonus): Meta Blueprint Certification. ALM will sponsor this certification for the successful candidate.

Responsibilities

• Content Execution & Publishing: Manage the daily publishing workflow across all platforms for both the ALM consulting brand and Platinum Resorts.
• Team Leadership: Direct our virtual assistant editing team, providing real creative direction and ensuring high-quality output.
• Short-Form Strategy: Analyze Instagram Insights and adapt YouTube-first strategy for short-form platforms; mine long-form footage for high-performing clips and hooks.
• Community Management: Handle daily posting, captions, DMs, and comments to foster engagement and build the community.
• Performance Tracking: Maintain weekly scorecards, track KPIs, and participate in L10 meetings to report on content performance.
• Strategic Alignment: Work closely with the Fractional YouTube Strategist to ensure daily execution aligns with monthly content themes and milestones.
• Agency Development: Run marketing for ALM and Platinum Resorts to prove internal systems and pave the way to offering packaged marketing services.

Skills

Content strategy

Copywriting

Analytics

Project management

Platform expertise

Tools

YouTube Studio

Instagram Insights

Job description

Assisted Living Mansion in Georgetown, TX seeks a Social Media Manager to act as the execution engine of our Marketing Department. You will oversee daily publishing across YouTube, Instagram, LinkedIn, and Facebook, guiding a remote editing team and ensuring high-quality content delivery.

Translate strategy into compelling short-form videos and captions, manage engagement, and track KPIs to optimize campaigns.