Social Media Executive (Content & Lead Generation)

Ispik Business Digital Ventures Llp; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Ispik Business Digital Ventures Llp in the United States seeks an experienced senior social media marketer to lead B2B content and campaign execution, focusing on LinkedIn and lead-generation ads. You will craft crisp copy, design carousels in Canva/Figma, manage a weekly posting cadence, actively engage communities, and report on impressions, engagement, CTR, and leads.

The ideal candidate has 13+ years in social media marketing or digital content with a B2B or agency background, plus

Qualifications

• 13+ years in social media marketing or digital content execution in B2B or agency settings.
• Proficiency in Canva/basic design tools, copywriting, LinkedIn engagement tactics, and Meta Ads Manager.

Responsibilities

• Content Creation & Scheduling: write crisp B2B social copy, design carousels/infographics, maintain weekly posting cadence.
• Ad Operations & Monitoring: assist in setup, A/B testing, and monitoring daily performance of lead generation ads across LinkedIn and Meta.
• Community Engagement: participate in business communities and LinkedIn groups; respond to DMs and inquiries.
• Audience Outreach: proactive outreach to founders, remote teams, branch managers, and chartered accountants.
• Reporting: compile weekly metrics on impressions, engagement rate, CTR, and incoming leads.

Skills

Canva/basic design tools

Copywriting

LinkedIn engagement tactics

Meta Ads Manager familiarity

Tools

Canva

Figma

Job description

• Content Creation & Scheduling: Write crisp, professional B2B social copy, design carousels/infographics (using Canva/Figma), and maintain an active weekly posting cadence.
• Ad Operations & Monitoring: Assist in setting up, A/B testing, and monitoring daily performance of lead generation ad sets across LinkedIn and Meta.
• Community Engagement: Actively participate in relevant business communities, LinkedIn groups, and discussion threads; prompt responses to DMs and inbound inquiries.
• Audience Outreach: Execute proactive outreach strategies to connect with founders, remote teams, corporate branch managers, and chartered accountants.
• Reporting: Compile weekly metrics on impressions, engagement rate, click-throughs (CTR), and incoming leads.Role & responsibilities

Preferred candidate profile

• Experience: 13 years in social media marketing or digital content execution with a B2B or agency background.
• Skills: Proficiency in Canva/basic design tools, copywriting, LinkedIn engagement tactics, and familiarity with Meta Ads Manager.