Social Director

SBH Fashion; New York (NY); On-site; USD 150,000 - 170,000; Full time

Job summary

A leading fashion brand in New York is seeking a Social Director to elevate their social media presence. The role involves developing a strategic, cross-platform social media approach, with a core focus on TikTok content direction and trend leadership. Candidates should have 6-10+ years of experience in social media and a proven track record in managing and growing digital content. The salary range for this position is between $150,000 and $170,000 annually, offering great potential for a highly motivated individual.

Qualifications

• 6–10+ years of experience in social media, digital content, or brand strategy.
• Deep expertise in TikTok with proven success in growing accounts.
• Strong understanding of unscripted and personality-driven formats.

Responsibilities

• Develop and execute a cohesive, cross-platform social media strategy.
• Own TikTok strategy and content direction.
• Partner with the founder to enhance organic content.

Skills

Social media strategy

Trend analysis

Content optimization

Analytical skills

Job description

Position Overview

We are seeking a highly strategic, trend‑savvy, and hands‑on Social Director to lead and elevate the social media presence. This role will partner closely with the founder, supporting her fast‑paced, highly creative, and unscripted content style while bringing structure, strategy, and scalability across all platforms.

Job Title

Social Director

Key Responsibilities

Social Strategy & Leadership

• Develop and execute a cohesive, cross‑platform social media strategy aligned with brand goals
• Bring structure and long‑term planning to a highly organic, fast‑moving content environment
• Identify growth opportunities, audience expansion strategies, and platform optimization

TikTok & Trend Leadership (Core Focus)

• Own TikTok strategy, content direction, and performance optimization
• Stay ahead of trends, sounds, formats, and algorithm shifts
• Translate trends into brand‑relevant, high‑performing content ideas

Content Direction & Creative Partnership

• Partner closely with the founder to shape, refine, and amplify her organic content
• Provide real‑time input on content direction while preserving her authentic, unscripted voice
• Bring new, innovative ideas to the table that enhance engagement and monetization

Execution & Agility

• Operate in a highly reactive, real‑time content environment with quick turnaround
• Be available for ongoing communication (including off‑hours as needed) to support rapid content opportunities
• Assist in organizing, posting, and optimizing content captured directly by the founder

Analytics & Optimization

• Track performance across platforms and translate insights into actionable strategies
• Identify what’s working and scale successful content formats
• Implement testing strategies to continuously improve engagement and conversion

Cross‑Platform Growth

• Oversee and align strategy across Instagram, TikTok, YouTube, and emerging platforms
• Ensure consistency in messaging while tailoring content to each platform’s strengths

Trend Forecasting & Innovation

• Proactively monitor social trends, cultural moments, and competitor activity
• Introduce new formats, content series, and platform opportunities
• Stay ahead of the curve in social commerce and influencer‑driven sales

Qualifications

• 6–10+ years of experience in social media, digital content, or brand strategy
• Deep expertise in TikTok (required) with proven success growing and monetizing accounts
• Strong understanding of social‑first content, especially unscripted and personality‑driven formats
• Experience working with founders, talent, or high‑profile personalities is highly preferred
• Ability to balance creativity with structure and strategic thinking
• Strong analytical skills with experience using social metrics to drive decisions

Salary

$150,000-$170,000