Social Media Director

MSH; West Palm Beach (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

MSH, a leading global consumer brand, seeks a social media leader to shape strategy, grow audiences, and ensure brand consistency across international markets.

You will own global social strategy, manage creator/influencer partnerships, oversee paid social, and guide regional teams while aligning campaigns with business priorities.

Experience across multiple countries, proven performance metrics, and ability to advise executives are essential for success.

Qualifications

• Experience leading social media for established consumer, retail, fashion, lifestyle brands.
• Direct ownership of campaigns across multiple countries and markets.
• Strong, current expertise in TikTok, YouTube, Meta, paid social, and influencer marketing.

Responsibilities

• Own global social strategy across major platforms including Instagram, Facebook, TikTok, and YouTube.
• Lead creator/influencer partnerships and opportunities around social commerce.
• Oversee paid social strategy, budget allocation, and performance measurement.

Skills

Social strategy

Audience growth

Influencer partnerships

Paid social

Tools

TikTok Ads Manager

Facebook Ads Manager

YouTube Studio

Brandwatch

Job description

We are partnering with an established global consumer brand to hire a social media leader who can shape strategy, grow audiences, and strengthen brand consistency across international markets.

This role combines strategic ownership with hands‑on leadership across organic social, paid media, and influencer marketing.

What you'll own:

• Global social strategy across Instagram, Facebook, TikTok, YouTube, and other key platforms.


• Creator and influencer partnerships, including opportunities around TikTok Shop and social commerce.


• Paid social strategy, agency oversight, budget allocation, and performance measurement.


• Collaboration with international partners to adapt campaigns for local audiences while maintaining brand standards.


• Team development and guidance for regional social media teams.

What we're looking for:

• Experience leading social media for established consumer, retail, fashion, lifestyle, or related brands.


• Direct ownership of campaigns across multiple countries and markets.


• Strong, current expertise in TikTok, YouTube, Meta, paid social, and influencer marketing.


• A track record of measurable audience growth and campaign performance.


• The ability to advise senior leadership, manage agencies, and connect social strategy to business priorities.