Social Media Coordinator — Live Match Coverage & Growth

The Rise of Women’s Football; Sandy (UT); On-site; USD 45,000 - 65,000; Full time

Job summary

Utah Royals FC is seeking a creative, passionate Social Media Coordinator to tell the Club's story and deepen fan engagement across all digital platforms. You will plan, create, publish, and optimize engaging content featuring the Club, players, supporters, partners, and community.

You'll work with Marketing, Communications, Creative, Corporate Partnerships, and Soccer Operations to execute campaigns and deliver measurable value. Based at the Larry H.

Qualifications

• Bachelor's degree or equivalent experience in marketing, communications, digital media, sports management, or related field.

Responsibilities

• Execute the Club's social media strategy across all digital platforms, creating engaging content that grows audience, fan engagement, and brand awareness.
• Plan, manage, and maintain the Club's social content calendar while balancing scheduled campaigns with real-time opportunities.
• Capture, edit, and publish photo, video, and written content from matches, training sessions, community events, and Club initiatives, with an emphasis on platform-native short-form video.
• Provide comprehensive live matchday coverage, telling compelling stories before, during, and after each match.
• Monitor social media trends, fan conversations, and platform updates to identify opportunities for timely, creative, and engaging content.
• Collaborate with Marketing, Communications, Creative, Soccer Operations, and Corporate Partnerships to execute integrated campaigns and fulfill sponsored digital assets.
• Build and engage the Club's online community by monitoring social channels, interacting with supporters, and maintaining the Club's voice and brand standards.
• Analyze social media performance and audience insights to optimize content strategy, measure campaign success, and recommend continuous improvements.
• Train, mentor, and oversee social media interns while ensuring high-quality execution of day-to-day responsibilities.
• Support additional digital marketing, content creation, and Club initiatives as assigned.

Skills

Marketing

Content strategy

Video editing

Copywriting

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Adobe Creative Cloud

CapCut

Sprout Social

Later

Hootsuite

Adobe Lightroom

After Effects

Job description

Utah Royals FC is seeking a creative, passionate Social Media Coordinator to tell the Club's story and deepen fan engagement across all digital platforms. You will plan, create, publish, and optimize engaging content featuring the Club, players, supporters, partners, and community.

You'll work with Marketing, Communications, Creative, Corporate Partnerships, and Soccer Operations to execute campaigns and deliver measurable value. Based at the Larry H.