Matchday Social Media Strategist

Utah Soccer; Herriman, Wallace Heights (UT, UT); On-site; USD 42,000 - 66,000; Full time

Job summary

Utah Royals FC is seeking a creative, passionate Social Media Coordinator to tell the Club's story and deepen fan engagement across digital platforms. The role plans, creates, publishes, and optimizes engaging content that showcases the Club, its players, supporters, partners, and community.

Working with Marketing, Communications, Creative, Partnerships, and Soccer Operations, you will execute the social strategy and produce real-time content from matches, training, and events, growing the

Qualifications

• Create engaging, platform-native content for multiple channels.
• Plan and manage the social content calendar with real-time opportunities.
• Demonstrate strong writing, editing, and storytelling skills.

Responsibilities

• Execute the Club's social media strategy across all platforms.
• Plan, manage, and maintain the social content calendar.
• Capture, edit, and publish photo, video, and written content.
• Provide live matchday coverage and tell compelling stories.
• Monitor trends and opportunities for timely content.
• Collaborate on integrated campaigns with Marketing, Creative, and Partnerships.
• Engage online community and maintain brand voice.
• Analyze performance data to optimize strategy.
• Train and mentor social media interns.
• Support additional digital marketing and Club initiatives.

Skills

Social media management

Mobile-first video

Content creation

Writing & editing

Bilingual English & Spanish

Education

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Sports Management, or related field

Tools

Adobe Premiere Pro

Photoshop

CapCut

Sprout Social

Emplifi

Later

Hootsuite

Adobe Lightroom

After Effects

Job description

Utah Royals FC is seeking a creative, passionate Social Media Coordinator to tell the Club's story and deepen fan engagement across digital platforms. The role plans, creates, publishes, and optimizes engaging content that showcases the Club, its players, supporters, partners, and community.

Working with Marketing, Communications, Creative, Partnerships, and Soccer Operations, you will execute the social strategy and produce real-time content from matches, training, and events, growing the