Soccer Club Social Media Specialist — Content and Engagement

Gondola; Sandy (UT); Vor Ort; USD 42.000 - 60.000; Vollzeit

Zusammenfassung

Real Salt Lake is seeking a creative, passionate Social Media Coordinator to tell the Club's story and deepen fan engagement across digital platforms. You will plan, create, publish, and optimize engaging content that showcases the Club, players, supporters, partners, and community.

The role works with Marketing, Communications, Creative, Corporate Partnerships, and Soccer Operations to execute campaigns and deliver measurable value. Flexibility for events and MLS season required.

Qualifikationen

• Bachelor’s degree or equivalent experience in relevant fields.
• 1–3 years of professional social media experience (internships and freelance experience considered).
• Ability to create platform-native content across multiple social media channels.
• Strong understanding of social media algorithms, trends, audience engagement, and platform best practices.
• Experience producing mobile-first short-form video content.
• Proficiency with Adobe Creative Cloud, including Premiere Pro and Photoshop.
• Experience using CapCut or similar mobile editing applications.
• Strong writing and copyediting skills with excellent attention to detail.
• Experience interpreting social media analytics and using performance data to improve content strategy.
• Highly organized with the ability to prioritize multiple deadlines in a fast-paced, live-event environment.
• Ability to work evenings, weekends, holidays, and travel as required throughout the MLS season.

Aufgaben

• Execute the Club's social media strategy across all digital platforms, creating engaging content that grows audience, fan engagement, and brand awareness.
• Plan, manage, and maintain the Club's social content calendar while balancing scheduled campaigns with real-time opportunities.
• Capture, edit, and publish photo, video, and written content from matches, training sessions, community events, and Club initiatives, with an emphasis on platform-native short-form video.
• Provide comprehensive live matchday coverage, telling compelling stories before, during, and after each match.
• Monitor social media trends, fan conversations, and platform updates to identify opportunities for timely, creative, and engaging content.
• Collaborate with Marketing, Communications, Creative, Soccer Operations, and Corporate Partnerships to execute integrated campaigns and fulfill sponsored digital assets.
• Build and engage the Club's online community by monitoring social channels, interacting with supporters, and maintaining the Club's voice and brand standards.
• Analyze social media performance and audience insights to optimize content strategy, measure campaign success, and recommend continuous improvements.
• Train, mentor, and oversee social media interns while ensuring high-quality execution of day-to-day responsibilities.
• Support additional digital marketing, content creation, and Club initiatives as assigned.

Kenntnisse

Social media strategy

Video editing

Adobe Premiere Pro

Photoshop

CapCut

Copywriting

Analytics

Social listening

Communication

Team collaboration

Ausbildung

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Sports Management, or related field

Tools

Sprout Social

Hootsuite

Later

CapCut

Adobe Lightroom

After Effects

Jobbeschreibung

Real Salt Lake is seeking a creative, passionate Social Media Coordinator to tell the Club's story and deepen fan engagement across digital platforms. You will plan, create, publish, and optimize engaging content that showcases the Club, players, supporters, partners, and community.

The role works with Marketing, Communications, Creative, Corporate Partnerships, and Soccer Operations to execute campaigns and deliver measurable value. Flexibility for events and MLS season required.