Soccer Social Media Strategist - Live Coverage

Utah Royals; Herriman (UT); On-site; USD 42,000 - 64,000; Full time

Job summary

Utah Royals FC is seeking a creative, passionate Social Media Coordinator to tell the Club's story and deepen fan engagement across all digital platforms. You will plan, create, publish, and optimize engaging content that showcases the Club, its players, supporters, partners, and community.

Working closely with Marketing, Communications, Creative, Corporate Partnerships, and Soccer Operations, you will execute the Club's social media strategy and produce compelling real‑time content from matches

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Sports Management, or related field, or equivalent experience.
• 1–3 years of professional social media experience (internships and freelance experience considered).
• Demonstrated ability to create engaging, platform‑native content across multiple social media channels.
• Strong understanding of social media algorithms, trends, audience engagement, and platform best practices.
• Experience producing mobile‑first short‑form video content.
• Proficiency with Adobe Creative Cloud, including Premiere Pro and Photoshop.
• Experience using CapCut or similar mobile editing applications.
• Strong writing and copyediting skills with excellent attention to detail.
• Experience interpreting social media analytics and using performance data to improve content strategy.
• Highly organized with the ability to prioritize multiple deadlines in a fast‑paced, live‑event environment.
• Ability to work evenings, weekends, holidays, and travel as required throughout the NWSL season.
• Valid driver's license with reliable transportation.
• A passion for women’s sports, especially women’s soccer

Responsibilities

• Execute the Club's social media strategy across all digital platforms, creating engaging content that grows audience, fan engagement, and brand awareness.
• Plan, manage, and maintain the Club's social content calendar while balancing scheduled campaigns with real‑time opportunities.
• Capture, edit, and publish photo, video, and written content from matches, training sessions, community events, and Club initiatives, with an emphasis on platform‑native short‑form video.
• Provide comprehensive live matchday coverage, telling compelling stories before, during, and after each match.
• Monitor social media trends, fan conversations, and platform updates to identify opportunities for timely, creative, and engaging content.
• Collaborate with Marketing, Communications, Creative, Soccer Operations, and Corporate Partnerships to execute integrated campaigns and fulfill sponsored digital assets.
• Build and engage the Club's online community by monitoring social channels, interacting with supporters, and maintaining the Club's voice and brand standards.
• Analyze social media performance and audience insights to optimize content strategy, measure campaign success, and recommend continuous improvements.
• Train, mentor, and oversee social media interns while ensuring high‑quality execution of day‑to‑day responsibilities.
• Support additional digital marketing, content creation, and Club initiatives as assigned.

Skills

Social media management

Adobe Creative Cloud

Premiere Pro

Photoshop

CapCut

Writing & copyediting

Analytics interpretation

Event coverage live

Education

Bachelor's degree or equivalent experience

Tools

Sprout Social

Emplifi

Later

Hootsuite

Adobe Lightroom

After Effects

Job description

Utah Royals FC is seeking a creative, passionate Social Media Coordinator to tell the Club's story and deepen fan engagement across all digital platforms. You will plan, create, publish, and optimize engaging content that showcases the Club, its players, supporters, partners, and community.

Working closely with Marketing, Communications, Creative, Corporate Partnerships, and Soccer Operations, you will execute the Club's social media strategy and produce compelling real‑time content from matches