Social Media Coordinator & Content Storyteller

Central Michigan University; Mount Pleasant (MI); On-site; USD 45,000 - 55,000; Full time

Job summary

Central Michigan University is seeking a Social Media Coordinator to craft CMU’s voice across major platforms, write platform-optimized content, and engage audiences. The role supports internal and external communications, coordinating with university departments to execute campaigns.

You will plan, measure, and optimize social media strategies, manage multimedia assets, and contribute to analytics discussions while maintaining editorial standards and SEO practices.

Qualifications

• Bachelor’s degree in public relations, communications, or related field.
• 1 year of professional experience in public relations, social media, or marketing communications.
• Experience developing and implementing organic and paid social media strategies.
• Strong writing skills for social media content and internal communications.

Responsibilities

• Create platform-appropriate content for CMU’s main social channels (Facebook, Instagram, X, YouTube, LinkedIn, TikTok).
• Maintain brand voice, tone, and visual consistency across content.
• Plan, implement, and measure social media strategies and campaigns.
• Manage content across channels and coordinate multimedia asset creation.
• Assist with social listening, moderation, and issue management as needed.

Skills

Social media strategy

Content writing

Public relations

Education

Bachelor’s degree in public relations/communications

Tools

Sprout Social

Hootsuite

Agorapulse

Job description

Central Michigan University is seeking a Social Media Coordinator to craft CMU’s voice across major platforms, write platform-optimized content, and engage audiences. The role supports internal and external communications, coordinating with university departments to execute campaigns.

You will plan, measure, and optimize social media strategies, manage multimedia assets, and contribute to analytics discussions while maintaining editorial standards and SEO practices.