COORDINATOR / SOCIAL MEDIA

Central Michigan University; Mount Pleasant (MI); On-site; USD 45,000 - 55,000; Full time

Job summary

Central Michigan University is seeking a Social Media Coordinator to craft CMU’s voice across major platforms, write platform-optimized content, and engage audiences. The role supports internal and external communications, coordinating with university departments to execute campaigns.

You will plan, measure, and optimize social media strategies, manage multimedia assets, and contribute to analytics discussions while maintaining editorial standards and SEO practices.

Qualifications

• Bachelor’s degree in public relations, communications, or related field.
• 1 year of professional experience in public relations, social media, or marketing communications.
• Experience developing and implementing organic and paid social media strategies.
• Strong writing skills for social media content and internal communications.

Responsibilities

• Create platform-appropriate content for CMU’s main social channels (Facebook, Instagram, X, YouTube, LinkedIn, TikTok).
• Maintain brand voice, tone, and visual consistency across content.
• Plan, implement, and measure social media strategies and campaigns.
• Manage content across channels and coordinate multimedia asset creation.
• Assist with social listening, moderation, and issue management as needed.

Skills

Social media strategy

Content writing

Public relations

Education

Bachelor’s degree in public relations/communications

Tools

Sprout Social

Hootsuite

Agorapulse

Job description

COORDINATOR / SOCIAL MEDIA

Position Number: S-3781

Position Summary: The social media coordinator works within the University Communications team that spearheads Central Michigan University’s official communications across a multitude of traditional and digital channels. This role is responsible for helping to tell the story of CMU through creation, coordination and execution of key elements of the university’s social media strategy — including writing content, managing channels, and engaging with target audiences — as well as supporting internal and external communications efforts.

Required Qualifications

• Bachelor’s degree, preferably in public relations, communications, or a related field.
• One year of professional experience preferably in public relations, social media, and/or marketing communications.
• Experience developing and implementing organic and paid social media strategies.
• Strong writing skills with experience writing social media content, internal communications, etc. and telling stories across multiple channels.
• Solid grasp of social media strategy, search engine optimization, and public relations practices.
• Ability to creatively communicate across a variety of media.
• Knowledge of existing and emerging social media channels and trends.
• Strong attention to detail and knowledge of AP style.
• Demonstrable leadership skills.
• Exemplary interpersonal, critical thinking, problem-solving and organizational skills.
• Ability to stay organized and meet deadlines.
• Passion for learning.

Preferred Qualifications

• Experience in higher education.
• Experience working with social posting programs such as Sprout Social, HootSuite, Agorapulse, etc.
• General understanding of data analytics and digital marketing best practices.

Duties & Responsibilities

• Gathers information, writes and creates platform-appropriate content for CMU’s main social media channels, including Facebook, Instagram, X, YouTube, LinkedIn and TikTok.
• Ensures consistency of brand voice, tone, language, and visual elements in all content.
• Plans, implements, and measures social media strategies and campaigns.
• Manages content for all channels, including coordination of creation and capture of multimedia assets.
• Assists with social listening, comment moderation, and issue management as needed.
• Monitors conversations on social media and seeks opportunities to engage with audiences when appropriate.
• Participates in cross-functional teams and campus-partner meetings to brainstorm, develops and assesses content and social strategies.
• Gathers data/analytics and leads meetings to understand content performance.
• Develops and writes multimedia scripts and internal communications, including SEO-optimized social captions.
• Performs other duties as assigned.

Employee Group: Professional & Administrative -Salary

Pay Range: $45,000 - $55,000

Division: President

Department: University Communications

Position Status: Regular

Employment Status: Full-Time

FTE: 1.0

Position Type: 12 month

Weekly Work Schedule: Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as required.

Location: Mount Pleasant, MI

Open Until Filled: Yes

About the Department

Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.

CMU Leadership Standards

Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.

Please review the Leadership Standards before applying for this position.

Message to Applicants

Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU’s mission, vision, and leadership standards.

CMU is an Equal Opportunity Employer and institution. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight.

If you wish to see \“Know Your Rights \” posters, please click here.

Phone: [phone]

Office: 103 E. Preston St.

Bovee University Center, suite 306

Mount Pleasant, MI 48858

Email: [e-mail]