Campus Social Storyteller & Brand Builder

smumn.edu; Winona (MN); On-site; USD 52,000 - 60,000; Full time

Job summary

Saint Mary's University of Minnesota is seeking a Social Media and Storytelling Specialist to champion the university’s brand voice across organic social channels. The role focuses on creating compelling campus-life content and multi-format storytelling to support editorial goals.

Reporting to the senior director of communications, you will manage posting, develop a content calendar, craft short-form stories, and collaborate with academics, athletics, alumni, enrollment, and career services to

Qualifications

• Bachelor's degree in communications, advertising, digital marketing, or related field.
• 2-4 years experience running social media accounts with integrated marketing and communication campaigns.
• Understanding of digital channels and best practices (Sprout Social, Facebook, LinkedIn, TikTok and more), including metrics and the user experience.
• Experience crafting photo and video content for social media use preferred.
• Knowledge of AP style is preferred.
• Excellent writing, editing, and oral communication skills with a focus on ad and marketing writing.

Responsibilities

• Manage the daily posting, scheduling, and overall brand presence across the university's flagship social media channels (e.g., Instagram, TikTok, LinkedIn, YouTube, Facebook).
• Develop, execute, and maintain a comprehensive organic social media content calendar across platforms that aligns with the university’s brand voice and communication goals.
• Research, interview, and write compelling short-form stories (social media captions, video scripts, campus highlights) that align with long-form narratives for the university's primary channels.
• Act as a key liaison to coordinate storytelling and social coverage with crucial campus stakeholders, including academics, athletics, alumni engagement, advancement, enrollment, career services, and more.
• Adapt long-form editorial pieces into bite-sized, platform-native social content, ensuring organic social efforts directly support and amplify the universitywide editorial calendar.

Skills

Social media management

Content creation

Storytelling

Communication

Editing

AP style knowledge

Education

Bachelor's degree in communications/advertising/digital marketing

Tools

Sprout Social

Facebook

LinkedIn

TikTok

Wrike

Job description

Saint Mary's University of Minnesota is seeking a Social Media and Storytelling Specialist to champion the university’s brand voice across organic social channels. The role focuses on creating compelling campus-life content and multi-format storytelling to support editorial goals.

Reporting to the senior director of communications, you will manage posting, develop a content calendar, craft short-form stories, and collaborate with academics, athletics, alumni, enrollment, and career services to