Social Media Coordinator

LookOurWay; United States; On-site; USD 58,000 - 70,000; Full time

Job summary

LookOurWay is seeking a highly organized and detail-oriented Social Media Coordinator to enhance its digital presence. This role involves developing social media strategies, creating diverse content, and engaging with community members across multiple platforms while tracking performance metrics to optimize strategies. The ideal candidate will have a strong educational background in marketing or communications along with a passion for community engagement and brand storytelling.

Qualifications

• In-depth knowledge of major social media platforms and performance analytics tools.
• Proven success in a Social Media Coordinator or similar digital marketing role.
• Excellent written and verbal communication skills with on-brand voice.

Responsibilities

• Develop and manage a comprehensive social media strategy.
• Plan and maintain a content calendar to support initiatives.
• Monitor performance metrics and refine strategies based on analytics.

Skills

Content Creation

Social Media Strategy

Community Engagement

Analytics & Reporting

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Canva

Adobe Creative Suite

Job description

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This range is provided by LookOurWay. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$58,000.00/yr - $70,000.00/yr

Direct message the job poster from LookOurWay

Head of People @ Torero Specialty Products | PHR

LookOurWay is on the hunt for a creative, strategic, and detail-obsessed Social Media Coordinator to elevate our brand’s digital presence. In this role, you’ll own the planning, execution, and optimization of our social media strategy—building awareness, driving engagement, and converting followers into loyal fans. You should bring a deep knowledge of social media platforms, a flair for content creation, and a passion for fostering community. You’ll succeed easily if you thrive in a fast-paced environment and know how to turn ideas into impact.

Who We Are.

We help businesses thrive by providing creative non-permanent signage solutions. LookOurWay specializes in producing innovative branding and proprietary promotional products that get businesses noticed! Our products include; Air Dancers brand inflatable tube men, feather flags, custom giant inflatables, advertising balloons, and more.

What You’ll Do.

• Develop, implement, and manage a comprehensive social media strategy aligned with overall business and marketing goals.
• Plan and maintain a content calendar that supports campaign initiatives and enhances audience engagement across platforms including Facebook, Instagram, LinkedIn, X, Reddit, YouTube, and TikTok.
• Stay informed on evolving social media trends, tools, algorithms, and best practices to keep strategies fresh and competitive.
• Assist in social media advertising campaigns, including audience targeting and ad performance tracking.
• Monitor competitor activity and industry trends to refine strategies.

LookOurWay is on the hunt for a creative, strategic, and detail-obsessed Social Media Coordinator to elevate our brand’s digital presence. In this role, you’ll own the planning, execution, and optimization of our social media strategy—building awareness, driving engagement, and converting followers into loyal fans. You should bring a deep knowledge of social media platforms, a flair for content creation, and a passion for fostering community. You’ll succeed easily if you thrive in a fast-paced environment and know how to turn ideas into impact.

Who We Are.

We help businesses thrive by providing creative non-permanent signage solutions. LookOurWay specializes in producing innovative branding and proprietary promotional products that get businesses noticed! Our products include; Air Dancers brand inflatable tube men, feather flags, custom giant inflatables, advertising balloons, and more.

What You’ll Do.

Social Media Strategy & Planning

• Develop, implement, and manage a comprehensive social media strategy aligned with overall business and marketing goals.
• Plan and maintain a content calendar that supports campaign initiatives and enhances audience engagement across platforms including Facebook, Instagram, LinkedIn, X, Reddit, YouTube, and TikTok.
• Stay informed on evolving social media trends, tools, algorithms, and best practices to keep strategies fresh and competitive.
• Assist in social media advertising campaigns, including audience targeting and ad performance tracking.
• Monitor competitor activity and industry trends to refine strategies.

Content Creation & Publishing

• Create, curate, and schedule engaging, high-quality content—including text, images, videos, and infographics—in collaboration with the creative team.
• Ensure all content reflects brand voice and values while driving audience engagement and platform growth.
• Partner with internal teams to ensure brand consistency in messaging, tone, and visual identity across all digital touchpoints.

Community Engagement & Relationship Building

• Monitor and respond to community interactions across all platforms, fostering positive and meaningful conversations.
• Actively engage with followers by answering questions, acknowledging feedback, and encouraging discussion.
• Manage and grow relationships with influencers, brand ambassadors, and digital collaborators to extend brand reach.

Analytics & Reporting

• Track and analyze key performance metrics across platforms to evaluate the effectiveness of content and campaigns.
• Generate regular reports with actionable insights and recommendations to optimize future social strategies.

Who You Are.

• Exceptional attention to detail with a strong commitment to producing high-quality, error-free work.
• Highly organized with excellent time management skills; able to effectively juggle multiple priorities and meet tight deadlines.
• Energetic, self-motivated, and results-driven with a proactive approach to problem-solving and execution.
• Bachelor’s degree in Marketing, Communications, or a related field required.
• Demonstrated success in a Social Media Coordinator or similar digital marketing role.
• In-depth knowledge of major social media platforms, emerging trends, and performance analytics tools.
• Outstanding written and verbal communication skills, with a clear, engaging, and on-brand voice.
• Proficient in content creation and graphic design tools such as Canva, Adobe Creative Suite, or similar platforms.
• Comfortable working in a fast-paced, collaborative environment with the ability to adapt quickly to change.
• Experience with social media advertising, including audience targeting and campaign optimization, is a strong plus.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Consumer Services

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