Social Media Coordinator

ZenaTech Inc.; Town of Florida (NY); On-site; USD 50,000 - 65,000; Full time

Job summary

ZenaTech Inc. is seeking a detail-oriented Social Media Coordinator to manage and grow its presence across LinkedIn, Instagram, YouTube, and TikTok.

You will plan, schedule, and publish content, monitor engagement, and work closely with the creative and marketing teams to ensure a consistent brand voice across all channels. This is a great opportunity for an organized, platform-savvy communicator who wants to help tell the story of a fast-growing AI and drone technology company to a global

Qualifications

• 1–3 years of social media management experience.
• Experience with scheduling and analytics tools.
• Strong writing and copyediting skills.
• Knowledge of trends across major platforms.
• Comfortable working in a technical industry (drones, AI, SaaS).
• Portfolio of managed accounts is required.

Responsibilities

• Build, maintain, and manage a content calendar across LinkedIn, Instagram, YouTube, TikTok, and other platforms.
• Schedule and publish approved content with accurate captions, tagging, and formatting.
• Coordinate with video production and creative teams to source and repurpose content.
• Monitor community engagement and respond to comments; escalate PR/compliance concerns as needed.
• Ensure all published content complies with brand guidelines.
• Track and report performance analytics across platforms to inform strategy.
• Stay current with trends, formats, and best practices across Reels and Shorts.
• Support planning and social coverage of product launches, trade shows, and events.
• Assist with copywriting for captions and short-form briefs.
• Organize and maintain a digital asset library for easy access.
• Collaborate with stakeholders to gather approvals for timely publishing.

Skills

Content planning

Copywriting

Analytics interpretation

Platform knowledge

Project management

Education

Bachelor's in Marketing or Communications

Tools

Hootsuite

Sprout Social

Later

Native analytics

Job description

ZenaTech (Nasdaq: ZENA | FSE: 49Q) is a technology company specializing in AI drones, Drone as a Service (DaaS), enterprise SaaS, and quantum computing solutions for mission-critical business applications. Since 2017, the company has leveraged its software development expertise and expanded its drone design and manufacturing capabilities through ZenaDrone to innovate and enhance customer inspection, monitoring, safety, security, compliance, and surveying processes. ZenaTech serves over 100 enterprise software customers in law enforcement, government, and industrial sectors, with drones used in agriculture, defense, and logistics industries. The company has offices in North America, Europe, and the UAE.

Portfolio or examples of managed social channels attached in applications is required.

Job Overview

We are looking for a detail-oriented Social Media Coordinator to manage and grow ZenaTech's presence across LinkedIn, Instagram, YouTube, and TikTok. In this role, you will plan, schedule, and publish content, monitor engagement, and work closely with the creative and marketing teams to ensure a consistent brand voice across all channels. This is a great opportunity for an organized, platform-savvy communicator who wants to help tell the story of a fast-growing AI and drone technology company to a global audience.

Key Responsibilities

• Build, maintain, and manage a content calendar across LinkedIn, Instagram, YouTube, TikTok, and other emerging platforms.
• Schedule and publish approved content, ensuring accurate captions, tagging, and platform-specific formatting.
• Coordinate with the video production and creative teams to source and repurpose content for social channels.
• Monitor community engagement and respond to comments and messages; elevate sensitive comments, PR issues, or compliance concerns to the team as per established protocol.
• Ensure all published content complies with company communication guidelines.
• Track and report on performance analytics across platforms, using data to inform content strategy.
• Stay current with the latest trends, formats, and best practices across Instagram, YouTube, TikTok, Reels, and Shorts.
• Support the planning and social coverage of product launches, trade shows, and company events.
• Assist with copywriting for captions, posts, and short-form content briefs.
• Organize and maintain a digital asset library, ensuring photo, video, and content files are properly labeled, archived, and easily accessible for the creative and marketing teams.
• Collaborate with internal stakeholders to gather approvals and ensure timely publishing.

Qualifications

• 1–3 years of experience managing social media accounts in an agency, in-house, or freelance capacity.
• Hands-on experience with social scheduling and analytics tools (e.g. Hootsuite, Sprout Social, Later, or native platform analytics).
• Strong writing and copyediting skills, with the ability to adapt tone across platforms and audiences.
• Working knowledge of content trends, algorithms, and best practices across major social platforms.
• Comfortable working in a technical industry; ability to learn and accurately represent complex subject matter (drones, AI, SaaS).
• Strong organizational skills and the ability to manage multiple channels and deadlines simultaneously.
• Post-secondary education in marketing, communications, journalism, or a related discipline is preferred.
• A portfolio or examples of previously managed social accounts/campaigns is required.

We use artificial intelligence to review and screen applications and materials. However, every candidate we move forward with is reviewed and selected, and all final hiring decisions are made by a member of our hiring team.

“We are an equal opportunity employer committed to employment equity utilizing hiring practices on merit and business needs. We encourage applications from women, Indigenous peoples, persons with disabilities, members of visible minorities and all others of legally protected status.”