Social Media Coordinator

Maryville University of Saint Louis; St. Louis (MO); Hybrid; USD 48,000 - 60,000; Full time

Benefits offered by this job

Hybrid and flexible work schedules

Full/Partial Tuition waived for staff

Medical, dental, and vision coverage

Retirement plan with university match

Paid time off and holidays

Job summary

Maryville University seeks a Social Media Coordinator to elevate the university's digital presence through storytelling and innovative social media strategy. You will manage Maryville's social channels, create student-centered content, and collaborate with campus partners to tell the Maryville story.

The role emphasizes data-driven decisions, engagement growth, and supporting enrollment marketing initiatives in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or related field.
• Demonstrated experience managing social media platforms and creating engaging content.
• Strong understanding of social media strategy, audience engagement, trends, and platform best practices across multiple platforms.
• Experience with social media management and analytics platforms.
• Excellent written communication, storytelling, organizational, and collaboration skills.
• Ability to manage multiple projects, prioritize deadlines, and adapt in a dynamic environment.

Responsibilities

• Manage and maintain the university's primary social media channels across Facebook, Instagram, LinkedIn, TikTok, X, Pinterest and YouTube.
• Plan, publish, monitor, and optimize content to maximize engagement and reach.
• Support community management while maintaining Maryville's brand voice and standards.
• Collaborate with Enrollment, Athletics, Academic Programs, Student Affairs, Advancement and other departments to tell the Maryville story.
• Assist in planning and executing paid social campaigns to support enrollment and awareness initiatives.
• Monitor trends, platform updates, and audience behaviors to improve content strategy.
• Provide photography, videography, and live event coverage for university events.

Skills

Social media management

Content creation

Analytics

Storytelling

Collaboration

Project management

Education

Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or related field

Job description

Help Tell the Story of Maryville University

At Maryville University, we believe every story has the power to inspire, engage, and create meaningful connections. We are seeking a creative, strategic, and collaborative Social Media Coordinator to help elevate the university's digital presence through compelling storytelling and innovative social media strategy.

As a member of the Strategic Enrollment & Marketing team, you will manage the university's social media presence while creating engaging content that supports enrollment, brand awareness, student engagement, and institutional reputation. This is an exciting opportunity for someone who thrives in a fast-paced, collaborative environment and enjoys combining creativity with data-driven decision making.

If you're passionate about digital marketing, content creation, and building online communities, we'd love to hear from you.

What You'll Do

Manage Maryville's Social Media Presence

• Manage and maintain the university's primary social media channels, including Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, and YouTube.
• Plan, publish, monitor, and optimize content across platforms to maximize engagement and reach.
• Support community management by engaging with audiences while maintaining the university's brand voice and communication standards.

Create Engaging Digital Content

• Develop compelling, student-centered content including graphics, photography, short-form video, captions, stories, and campaign assets.
• Capture authentic campus experiences through photography, videography, and live event coverage.
• Create platform-specific content that aligns with current social media trends and best practices.

Collaborate Across Campus

• Partner with Enrollment, Athletics, Academic Programs, Student Affairs, Advancement, and other university departments to tell the Maryville story.
• Support institutional marketing initiatives, recruitment efforts, and special events through strategic social media content.
• Work collaboratively with campus partners to ensure messaging is aligned with university priorities.

Support Marketing Strategy

• Assist in the planning and execution of paid social media campaigns supporting enrollment, awareness initiatives, events, and other university priorities.
• Monitor emerging social media trends, platform updates, and audience behaviors to continuously improve content strategy.
• Utilize social listening and audience engagement to strengthen Maryville's online presence.

Measure Performance & Drive Results

• Track and analyze social media performance metrics to evaluate campaign effectiveness.
• Provide recommendations to improve engagement, audience growth, reach, and conversion outcomes.Ensure all content aligns with university brand standards, accessibility guidelines, and institutional communication priorities.

Support University Events

• Provide photography, videography, and real-time social media coverage during campus events and institutional activities.
• Participate in occasional evening and weekend event coverage to maintain an active and engaging social media presence.

What You'll Bring

Required Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or a related field.
• Demonstrated experience managing social media platforms and creating engaging digital content for an organization or brand.
• Strong understanding of social media strategy, audience engagement, content trends, and platform best practices across Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
• Experience utilizing social media management and analytics platforms.
• Excellent written communication, storytelling, organizational, and collaboration skills.
• Ability to manage multiple projects, prioritize competing deadlines, and adapt in a dynamic environment.

Preferred Qualifications

• Three to five years of professional experience in social media, digital marketing, or content creation.
• Experience supporting higher education, enrollment marketing, or another mission-driven organization.
• Experience with photography, videography, graphic design, and video editing.

Compensation & Benefits

• Salary Range: $48,000-60,000 annually
• Actual compensation will be commensurate with education, experience, skills, internal equity, and market considerations.

Benefits Highlights

• Maryville University offers a comprehensive benefits package designed to support the health, financial well-being, and professional growth of our employees. Eligible employees enjoy access to:
  • Medical, dental, and vision coverage
  • Retirement plan with 100% University matching up to 9% contributions
  • University-paid life and long-term disability insurance
  • Generous paid time off, including 18 holidays, 3 weeks of vacation, 12 sick days, and 4 personal days
  • Full/Partial Tuition waived for employees and eligible dependents
  • Hybrid and flexible work schedules
  • Wellness programs and employee assistance resources
  • Free parking, fitness center access, and other campus perks