Social Media Coordinator

bohan Advertising; Nashville (TN); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health, Dental, Life and Supplemental Insurance

Paid time off

Ongoing training opportunities

Competitive Family & Medical leave policies

10 paid holidays

Job summary

A marketing agency in Nashville is seeking a Social Media Coordinator to develop and implement strategies for community building and engagement across various social platforms. Candidates should have over 3 years of experience and the ability to analyze and report on social media campaigns. The role includes collaboration with creative teams and managing content production. This position offers health benefits, paid time off, and ongoing training opportunities.

Qualifications

• 3+ years' experience in social media community management.
• Thorough knowledge of best practices for social networks.
• Experience in measuring social media campaigns.

Responsibilities

• Develop strategies for managing social properties.
• Research and engage with key influencers in the industry.
• Implement social promotions and campaigns.

Skills

Social media community strategy and content development

Knowledge of social networks best practices

Campaign performance measurement and analysis

Excellent communication skills

Creative thinking

Experience with Adobe Creative Suite

Copywriting skills

Graphic design

Demand generation marketing

Blogging experience

Job description

Overview

We’re looking for a Social Media Coordinator to develop programs for social media community building and engagement. Not only will you be responsible for growing followers among the top social channels, but you’ll be actively involved in knowing and teaching best practices and trends in social media marketing. As a leader and strategic thinker, you’ll be responsible for implementing programs that grow, engage and retain followers, and help convert them into leads, customers, active fans and brand promoters.

What You Need

• 3+ years' experience in social media community to include full strategy and content development
• A thorough knowledge of best practices for new and developing social networks
• Experience measuring, analyzing and reporting on social media campaigns
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
• Bonus experience and skills include Adobe Creative Suite, copywriting, designing graphics, demand generation marketing, and blogging

What You Would Do

• Develop strategies for, and manage all social properties including Facebook, Pinterest, Instagram, YouTube, Twitter, LinkedIn and other emerging channels
• Research, identify and engage with key influencers, bloggers and content portals related to our key areas of focus
• Develop and implement regular social promotions and campaigns, and report on their success
• Drive consistent, relevant traffic and leads from our social network presence
• Lead the development of content calendars and efficient content production
• In collaboration with the creative team, develop brand voice and guide content asset development
• Collaborate with account and creative teams to create, manage and post ongoing content to support blogs and other social communities, including articles, GIFs, images, videos, podcasts, etc.
• Lead tagging, titling, linking and keyword optimization of all content
• Develop ongoing actionable reporting based on mutually agreed upon client KPIs
• Explore new ways to engage new and existing social networks to reach our prospects and customers
• Listen and engage in relevant social discussion about our company, clients, competitors, and/or industry, whether that be with existing customers, prospects, industry experts, or brand-new audiences who don’t yet know us
• Remain up to date on branded content regulations and restrictions

Benefits

• Health, Dental, Life and Supplemental Insurance
• Paid time off
• Ongoing training opportunities
• Competitive Family & Medical leave policies
• 10 paid holidays

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Marketing Services