Social Media Coordinator

Ultimate Staffing Services; Marlborough (MA); On-site; USD 55,000 - 60,000; Full time

Job summary

Ultimate Staffing Services is seeking a Social Media Coordinator in Marlborough, MA, on-site, with a Monday–Friday schedule. The role focuses on strategy, content creation, platform management, and community engagement across multiple brand accounts.

You will own the calendar, produce in-house content, manage publishing across major platforms, and measure performance to inform future campaigns. Collaboration with marketing leadership and HR for employer branding is expected.

Responsibilities

• Content Strategy & Calendar Management: Take ownership of social content strategy and the master content calendar across all brands, collaborating with marketing leadership and brand stakeholders to align with campaigns and announcements.
• Content Creation & Production: Write, shoot, and edit social content in-house, including short-form video and graphics; plan on-location shoots and manage asset library; design graphics in Canva to match brand identity.
• Platform Management & Publishing: Manage day-to-day posting across Facebook, Instagram, LinkedIn, TikTok, Nextdoor, YouTube and others; schedule content and keep profiles current.
• Community Engagement & Customer Interaction: Monitor and respond to comments and DMs in a timely, on-brand voice; nurture relationships and elevate service issues to the team.
• Brand Voice & Multi-Brand Coordination: Maintain consistent voice and visual identity per brand while aligning with brand standards; coordinate with leadership for approvals on higher-risk content.
• Social Analytics & Performance Reporting: Track follower growth, engagement, reach, video views; produce reports and apply insights to future content.
• Paid Social Collaboration: Work with Digital Marketing Specialist to provide assets and insights for paid campaigns; identify opportunities for boosting organic posts.
• Employer Branding & Recruiting Content: Produce content showcasing employee experience, supporting talent acquisition and employer branding goals with HR on campaigns.
• Trend Monitoring & Creative Innovation: Stay current on platform changes, recommend new formats and platforms, and test new content types to keep brands fresh.
• Vendor & Tool Management: Oversee scheduling tools, coordinate with freelancers, and manage equipment and subscriptions.

Job description

Social Media Coordinator (JN -092026-431054) Marlborough, Massachusetts

Salary: USD55000 - USD60000 per year

Social Media Coordinator

Marlborough, MA

On-Site

Schedule: Monday-Friday 8:00am-5:00pm

Pay: $55,000-$60,000

The Social Media Coordinator will be responsible for:

Content Strategy & Calendar Management

Take ownership of social content strategy and the master content calendar across all brands, exercising creative discretion in shaping post themes, formats, and campaign tie-ins. Align the calendar with marketing campaigns, association events, and company announcements, collaborating with marketing leadership and brand stakeholders to keep strategy grounded in broader business priorities.

Content Creation & Production

Write, shoot, and edit the majority of social content in-house, including short-form video (Reels, TikTok, YouTube Shorts), photography, graphics, and copy, applying creative judgment to determine the best format and style for each brand and platform. Direct and appear on camera as needed. Plan and execute on-location shoots at properties, events, and offices, and manage a library of raw and finished creative assets. Design static and animated graphics in Canva that align with each brand's visual identity.

Platform Management & Publishing

Own and maintain day-to-day publishing across Facebook, Instagram, LinkedIn, TikTok, Nextdoor, YouTube, and other relevant platforms for each brand. Schedule and queue content using social management tools, monitor for optimal posting windows, and ensure platform profiles, bios, and business information stay current and accurate.

Community Engagement & Customer Interaction

Actively monitor and respond to comments, direct messages, mentions, and tags across all brand accounts in a timely, on-brand voice. Build relationships with followers and community members, identify opportunities for user-generated content, and elevate service issues or sensitive inquiries to the appropriate team.

Brand Voice & Multi-Brand Coordination

Maintain a distinct and consistent voice, tone, and visual identity for each operating brand while ensuring alignment with documented brand standards. Adapt content style, format, and messaging to fit each brand's audience without diluting the parent organization's overall identity, partnering with marketing leadership and brand stakeholders on strategy and routing higher-risk content through for approval before it goes live.

Social Analytics & Performance Reporting

Track follower growth, engagement rate, reach, video views, and top-performing content across all platforms and brands. Prepare recurring performance reports and use content-level insights to refine future creative direction, format mix, and posting cadence.

Paid Social Collaboration

Partner with the Digital Marketing Specialist to supply creative assets, captions, and organic-content insights for paid social campaigns. Flag high-performing organic posts as candidates for paid boosting and support audience and creative testing for paid social initiatives.

Employer Branding & Recruiting Content

Produce recruiting and culture-focused content that showcases the employee experience across the family of companies, supporting talent acquisition and employer branding goals. Coordinate with HR on hiring campaigns, team spotlights, and company milestone content.

Trend Monitoring & Creative Innovation

Stay current on platform algorithm changes, emerging formats, and social trends, and proactively recommend new content formats, platforms, or creative approaches. Test and evaluate new content types to keep each brand's presence fresh and competitive.

Vendor & Tool Management

Maintain ownership of social scheduling and design software, coordinate with freelance photographers, videographers, or influencers as needed, and manage the equipment, subscriptions, and creative tools required to produce content efficiently.