Social Media Coordinator

Ultimate Staffing; Marlborough (MA); On-site; USD 55,000 - 60,000; Full time

Job summary

Ultimate Staffing in Marlborough, MA is seeking a Social Media Coordinator to own content strategy and the master calendar across multiple brands. You will align the calendar with marketing campaigns and company priorities.

You will write, shoot, and edit content in-house, create short-form video, photography, graphics, and copy, and plan on-location shoots at properties and events. Responsibilities include publishing across major platforms, engaging with communities, maintaining brand voice,

Responsibilities

• Content Strategy & Calendar Management: Take ownership of social content strategy and the master content calendar across all brands, aligning with marketing campaigns and company priorities.
• Content Creation & Production: Write, shoot, and edit social content in-house, including short-form video, photography, graphics, and copy; plan on-location shoots.
• Platform Management & Publishing: Own day-to-day publishing across major platforms and ensure profiles and bios stay current.
• Community Engagement & Interaction: Monitor and respond to comments and messages, build relationships with followers, and elevate service issues when needed.
• Brand Voice & Multi-Brand Coordination: Maintain distinct voice and visual identity for each brand while aligning with overall identity.
• Social Analytics & Performance Reporting: Track metrics and prepare reports to refine future creative direction.
• Paid Social Collaboration: Work with paid campaigns by supplying assets and insights for optimization.
• Employer Branding & Recruiting Content: Produce content highlighting employee experience to support recruiting goals.
• Trend Monitoring & Creative Innovation: Stay updated on platform changes and test new content formats.
• Vendor & Tool Management: Manage scheduling tools and coordinate with freelancers as needed.

Job description

Social Media Coordinator
Marlborough, MA
On-Site
Schedule: Monday-Friday 8:00am-5:00pm
Pay: $55,000-$60,000
The Social Media Coordinator will be responsible for:
Content Strategy & Calendar Management
Take ownership of social content strategy and the master content calendar across all brands, exercising creative discretion in shaping post themes, formats, and campaign tie-ins. Align the calendar with marketing campaigns, association events, and company announcements, collaborating with marketing leadership and brand stakeholders to keep strategy grounded in broader business priorities.Content Creation & Production
Write, shoot, and edit the majority of social content in-house, including short-form video (Reels, TikTok, YouTube Shorts), photography, graphics, and copy, applying creative judgment to determine the best format and style for each brand and platform. Direct and appear on camera as needed. Plan and execute on-location shoots at properties, events, and offices, and manage a library of raw and finished creative assets. Design static and animated graphics in Canva that align with each brand's visual identity.Platform Management & Publishing
Own and maintain day-to-day publishing across Facebook, Instagram, LinkedIn, TikTok, Nextdoor, YouTube, and other relevant platforms for each brand. Schedule and queue content using social management tools, monitor for optimal posting windows, and ensure platform profiles, bios, and business information stay current and accurate.Community Engagement & Customer Interaction
Actively monitor and respond to comments, direct messages, mentions, and tags across all brand accounts in a timely, on-brand voice. Build relationships with followers and community members, identify opportunities for user-generated content, and elevate service issues or sensitive inquiries to the appropriate team.Brand Voice & Multi-Brand Coordination
Maintain a distinct and consistent voice, tone, and visual identity for each operating brand while ensuring alignment with documented brand standards. Adapt content style, format, and messaging to fit each brand's audience without diluting the parent organization's overall identity, partnering with marketing leadership and brand stakeholders on strategy and routing higher-risk content through for approval before it goes live.Social Analytics & Performance Reporting
Track follower growth, engagement rate, reach, video views, and top-performing content across all platforms and brands. Prepare recurring performance reports and use content-level insights to refine future creative direction, format mix, and posting cadence.Paid Social Collaboration
Partner with the Digital Marketing Specialist to supply creative assets, captions, and organic-content insights for paid social campaigns. Flag high-performing organic posts as candidates for paid boosting and support audience and creative testing for paid social initiatives.Employer Branding & Recruiting Content
Produce recruiting and culture-focused content that showcases the employee experience across the family of companies, supporting talent acquisition and employer branding goals. Coordinate with HR on hiring campaigns, team spotlights, and company milestone content.Trend Monitoring & Creative Innovation
Stay current on platform algorithm changes, emerging formats, and social trends, and proactively recommend new content formats, platforms, or creative approaches. Test and evaluate new content types to keep each brand's presence fresh and competitive.Vendor & Tool Management
Maintain ownership of social scheduling and design software, coordinate with freelance photographers, videographers, or influencers as needed, and manage the equipment, subscriptions, and creative tools required to produce content efficiently.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, Los Angeles County Fair Chance Ordinance, and San Francisco Fair Chance Ordinance.