Social Media Coordinator

Alterra; Denver (CO); Hybrid; USD 33,000 - 46,000; Full time

Benefits offered by this job

Ikon Pass

Hybrid work

401k

Parental leave

Healthcare

Commuter benefits

Job summary

Alterra Mountain Company seeks a Social Media Coordinator to execute daily social content, coordinate influencers, and support customer engagement across Ikon Pass channels. You will work closely with the Social Media Operations Specialist and content teams at Alterra destinations.

The role requires evenings/weekends during peak seasons, with a hybrid work model at our Denver HQ. A relevant degree or experience is required, plus strong communication and organizational skills.

Qualifications

• Bachelor's degree in Communications, Marketing, or related field with 1+ years in social media/marketing, or 2–4 years in related roles.
• Experience with major social platforms and formatting.
• Strong organizational and multi-tasking skills; clear written and verbal communication.

Responsibilities

• Publish content across Facebook, Instagram, YouTube, LinkedIn, Pinterest, TikTok, and more per the content calendar.
• Coordinate influencers and athletes, track deliverables and travel logistics.
• Monitor social inbox and comments, escalate sensitive issues when needed.
• Support monthly and campaign reporting; route content requests per intake process.
• Assist with on-site or remote logistics for team meetings and events.

Skills

Social media management

Communication

Organization

Multitasking

MS Office

Airtable

Sprout

Education

Bachelor's in Communications/Marketing

Tools

Airtable

Sprout

Dropbox

DAM

Job description

Year Round

WHAT WE OFFER

• Free Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents

• Discounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts

• Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and recharge

• Generous discounts on outdoor gear, apparel, rental cars, etc.

• Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more

• 401(k) plan with generous company match

• Paid parental leave of up to 6 weeks for eligible employees

• Commuter benefits (Denver employees only)

• Hybrid workplace policy encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver’s RiNo Art District neighborhood (for eligible employees).

For information on Alterra Mountain Company’s Social Responsibility work, please see our webpage athttps://www.alterramtn.co/impact. Among other resources, Alterra has a slate of Employee Resource Groups to support our workforce.

Position Summary

Reporting to the Director of Social Media, the Social Media Coordinator supports execution of Alterra Mountain Company’s social media strategy across Ikon Pass channels. This role works closely with the Social Media Operations Specialist — who owns the team’s calendar, workflows, vendor relationships, and events — to execute the recurring, day-to-day work that keeps social media publishing, influencer/athlete coordination, and customer service running smoothly. The Coordinator also supports the social media and content teams at Alterra’s mountain destinations on request intake and content logistics.

Essential Duties & Responsibilities

Publishing & Content Execution

• Publish approved content across active social channels (Facebook, Instagram, YouTube, LinkedIn, Pinterest, TikTok, and other channels as the team’s platform mix evolves), following the established content calendar

• Draft day-to-day captions and short-form copy for scheduled publishing, following brand voice guidelines; partner with the copywriter and graphic designer on campaign-level creative

• Receive, label, and upload photo/video content from content creators, Crew, and athletes to Dropbox and the DAM; track and secure usage permissions for user-generated content used in marketing

Influencer & Athlete Coordination

• Coordinate day-to-day communication with influencers and athletes, including scheduling, deliverable tracking, and travel logistics

• Prepare contract renewal requests and payment/invoice documentation for review and approval by the Operations Specialist, Legal, and Finance

• Maintain the influencer and athlete directory and track all posts/deliverables in the team’s reporting platform(s)

• Support fulfillment and gifting (athlete gifts, giveaway/sweepstakes prizes, guest loyalty items) as directed

Customer Service & Community Support

• Monitor social media inbox messages and public-page comments; respond to routine inquiries per established talking points, escalating sensitive or high-visibility issues to the Operations Specialist

• Monitor guest sentiment and flag trending issues to management during high-volume periods

Reporting & Request Intake

• Support monthly and campaign-level social reporting compiled by the Operations Specialist; tag campaigns and content in the reporting tool

• Maintain destination content-request intake forms and route incoming requests per the prioritization process the Operations Specialist owns

• Support the Operations Specialist with vendor administration: attend platform update meetings, process purchase orders and invoices, and track contract renewal dates

Destination & Team Coordination

• Support scheduling and logistics for monthly destination social media manager meetings, and provide on-site or remote logistics support for Crew Camp and Social Summit as needed

Work Environment

This role supports a fast-paced, always-on social media presence and requires availability during evenings, weekends, and holidays during peak season and high-volume operational periods, plus occasional travel to team events.

Required Qualifications

• Bachelor’s degree in Communications, Marketing, or related field plus 1+ years of social media/marketing experience; OR 2–4 years of experience in social media, community management, or influencer marketing in lieu of a degree

• Experience with major social platforms and familiarity with platform-specific formatting/aspect ratios

• Strong organizational and multi-tasking skills; comfortable managing multiple concurrent requests and deadlines

• Clear, proactive written and verbal communication

• Familiarity with MS Office and team platforms (e.g., Airtable, Sprout)

• Comfortable receiving and incorporating feedback

The base hourly pay range below represents the low and high end of the salary range for this position. Actual pay range will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of the Company’s total compensation package for employees. Other rewards may include short-term and long-term incentives and many region-specific benefits.

Denver area base hourly pay range: $24.08-$33.65 per hour.

Application Deadline: This position is open and still accepting applications.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.

Alterra Mountain Company and its affiliates are equal opportunity employers.