Social Media Coordinator
University of South Carolina
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Benefits offered by this job
Job summary
University of South Carolina is seeking a Social Media Coordinator in Columbia, SC to develop engaging, audience-focused content for the college’s marketing and communications efforts. The role creates and manages digital media, highlighting arts and sciences programs and strengthening student and alumni engagement.
The coordinator collaborates across the McCausland College of Arts and Sciences to identify opportunities, maintain brand-aligned messaging, and maximize reach on digital platforms.
Qualifications
- Requires a bachelor’s degree in a job-related field and 1+ years of related experience.
- Bachelor’s degree in communications, English, journalism or a related field is preferred.
- Ability to work independently and collaboratively within a team environment.
Responsibilities
- Produces and implements social media content in alignment with communications plans across platforms.
- Maintains the college’s social media content calendar for timely, coordinated messaging.
- Manages social media platforms with consistent, brand-aligned content and analyzes performance data.
Skills
Education
Tools
Job description
We are only accepting applications submitted by October 16, 2026.
Location of Vacancy: Columbia, SC
Campus: College of Arts and Sciences, Columbia, SC
Pay: State Pay Range G08
USC Market Range: MRE - $49,700 $60,882 $72,065
Anticipated Hiring Range: $49,700 - $60,882
Part/Full Time: Full Time
Hours per Week: 37.5
- Monday through Friday from 8:30 a.m. to 5:00 p.m.
- Must be willing to work a flexible schedule to meet the needs of the department.
- Health and Life Insurance
- Retirement Programs
- Paid Tuition
- Dependent Scholarships
- Annual Leave
- Sick Leave
- 13 Paid Holidays (including an extended December holiday)
- Paid Parental Leave
- Professional Development Opportunities
The Social Media Coordinator develops engaging, audience-focused content to support the college's marketing and communications efforts. This position creates and manages digital and social media content that promotes academic programs, highlights the value of an arts and sciences education and research, and strengthens engagement with students and alumni. The coordinator works collaboratively across the college to identify content opportunities, develop consistent brand-aligned messaging, and maximize reach across digital platforms.
- Requires a bachelor's degree in a job related field and 1 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
- A bachelor's degree in communications, English, journalism or a related field plus three years of relevant work experience, OR a master's degree plus one year of relevant work experience.
- Demonstrated knowledge of major social media platforms and best practices for the strategic dissemination of digital content in a higher education environment.
- Proficiency in computer applications, including word processing, digital media editing (photo and video), design software, and web-based tools for managing and scheduling social media content.
- Strong written communication and editorial skills, with the ability to produce clear, accurate, and audience-appropriate content.
- Ability to work both independently and collaboratively within a team setting to develop and deliver effective communications.
- Experience capturing high-quality visual content using cameras or mobile devices to support institutional storytelling and engagement.
- Produces and implements social media content in alignment with established communications plans, including short-form video, graphic design, photography, and written materials across platforms. Attends classes, programs, and institutional events to capture timely and relevant content that supports strategic messaging. Conducts interviews with students, faculty, staff to gather information and develop compelling narratives. Coordinates and facilitates video production as needed, including recording content or arranging appropriate production support. (40% of time)
- Maintains and manages the college’s social media content calendar to ensure timely, coordinated, and strategic communications. Plans and develops social media content that supports institutional marketing and communications objectives. Monitors emerging social media trends, identifying relevant themes, formats, and best practices to inform content strategy. Shares insights and recommendations with the communications team and campus stakeholders to enhance and guide the college’s overall communications efforts. (20% of time)
- Manages the college’s social media platforms, ensuring consistent, strategic, and brand-aligned content delivery across multiple platforms. Schedules and distributes content across platforms to maximize reach and engagement. Monitors and engages with audiences by responding to comments, messages, tags, and collaboration requests, in consultation with communications leadership as appropriate. Analyzes content performance and adjusts strategies based on data-driven insights. Prepares and delivers regular reports on social media metrics and outcomes to inform ongoing communications efforts. (25% of time)
- Coordinates social media advertising initiatives in alignment with the college’s communications plans, under the direction of the Communications Director and Communications Manager. Develops and implements campaign elements, including audience targeting, creative assets, and budget parameters. Monitors and evaluates advertising performance metrics, providing analysis and recommendations to optimize campaign effectiveness and support institutional marketing objectives. (10% of time)
- Performs additional duties as assigned in support of the McCausland College of Arts and Sciences’ communications and marketing objectives. (5% of time)
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
- Number of Vacancies: 1
- Desired Start Date: 10/16/2026
- Job Open Date: 09/01/2026
- Job Close Date: 10/16/2026
- Open Until Filled: No
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
The University of South Carolina does not discriminate in employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation, veteran status, or any other protected category under applicable law.
- Cover Letter
- Resume
- List of References and Contact Information
Optional Documents
- Media File
- Other Supporting Documents
- * Do you have at least a Bachelor's Degree in a job-related field and 4 or more years of job-related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience?
- Yes
- No
- * Have you included work samples or a link to an online portfolio that demonstrates relevant work?
- Yes
- No
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